In addition to the “A+ Page”, Amazon has also opened the “Brand Flagship Store” permission for brand sellers. Through the “Brand Flagship Store”, brand sellers can create brand stores similar to domestic e-commerce to showcase brands, products and value concepts.
Create a brand store
First, after completing the brand registration, the seller can enter the brand store management interface through the “Brand Store” column of the “Seller Center”, and then click “Edit Brand Flagship” to enter the operation interface.
On the “Store Edit” page, we can make the page layout of the store according to our needs, but it is not created at will, but needs to match the store template provided by Amazon.
After selecting the template, you can add pictures or product information as required. When designing a brand store, everyone should pay attention to the layout optimization of the “mobile terminal” to give users a better browsing experience.
Store data tracking
If the seller wants to view the relevant data of the store, he can directly click “Data Report” for data analysis. The data includes common traffic, visitors, sales and order volume.
Similar to the “business report”, there will also be a time distribution of data, and it will be listed according to the daily data, so that sellers can understand the store situation of the day and the overall store trend.
I personally think that the application of brand stores is more of another medium to communicate with customers and output the brand value of sellers. In this process, enhancing customers’ recognition of Made in China and becoming fans of the brand is actually a concrete extension of the value of Chinese brands. So this is destined to be a long journey. The era of making quick money is over. Doing truly meaningful things is the trend of the future and the value of life.