Text content editing is the basis for Listing optimization. With the development of rich media, visual impact can better catch the attention of consumers, so sellers can use richer display forms, including pictures, videos, posts, etc., to improve the competitiveness of Listing content.
Picture Optimization Tips
Limited to the information display on the keyword search page, product pictures carry more “click conversion” tasks. After all, a vivid picture can catch the attention of consumers more than text.
And when consumers enter the product details page, more picture details take on the task of order conversion. Therefore, high-quality pictures throughout the traffic are an indispensable and important factor in customer conversion. The Amazon platform has very strict requirements for pictures, such as the background of the main picture is pure white and there must be no text or watermarks, the image pixels are 1600dpix1600dpi (previously 800pix800dpi), and the picture format supports JPEG/PNG/TIFF, etc.
Multi-image frame
The maximum number of product images is 9, but only 7 appear on the first-level page, and the other 2 will be arranged on the second-level page. Among the 7 display positions, the first is a white-background main image, the seventh is a video display, and the remaining 5 images cover the display of product style, product details, usage scenarios and packaging accessories.
1. Product details
In terms of product detail display, we follow the principles of accurate data, neat layout, and highlighting product characteristics. We generally present product details to customers in the form of a “magnifying glass” display, and echo the product selling points on the right.
For example, for lunch bags, the size image description adds both inches and cm, mainly considering the target population’s usage habits of “units of measurement”.
2. Usage scenario
Product scene pictures are essential, and this kind of scene picture will give customers a strong sense of substitution.
For the scene map materials, we definitely refer to the living habits of the target group. For example, when showing the heat preservation properties of lunch bags, we will place fruits, hamburgers, Coca-Cola, etc., so that customers can have a stronger sense of involvement.