1. Keyword library
Keywords in Listing optimization are of utmost importance. It is recommended that sellers create and organize keyword libraries corresponding to FBA products. WOLAI documents or EXECEL tables can be used for unified management to prepare for the opening of CPC ads. The word volume ratio of CPC ad keyword types is 40% for broad + words in the early stage, 25% for long-tail precise words, 10% for ASIN targeting, 20% for brand words, and 5% for negative words.
2. EBC optimization
Prepare for main picture shooting, brand videos, A+ pages, and flagship stores to highlight the brand tone and create a warm and happy emotional atmosphere. In the process of training many companies, although I repeatedly emphasized the importance of Listing optimization, many sellers still ignored the optimization of Listing in subsequent operations. Some people even disdain the basic optimization of Listing. They would rather spend money to make data than spend time on the content creation of Listing. I would like to emphasize here again that, while ensuring that there are no problems with the product itself, everyone should spend time on product optimization first, especially the title, main image and search keywords of the listing. These are the items with the highest weight in content optimization, that is, the decisive factors for the superposition of natural traffic growth and advertising traffic. Don’t underestimate their role.
3. QA
Although the weight of the same content is not as high as that of the title and evaluation, it can also be regarded as a plus point for listing optimization and can enhance the user’s shopping experience. Therefore, it is still recommended that sellers prepare 6 to 10 questions in advance, remember to embed keywords, and it is best to prepare a few additional Q&A videos.