For the link of Listing, Amazon will automatically generate a short “Title” and “Meta” description, but we cannot control how much information this link can display in the Google search results. Google’s official display standard requires the webpage title and description of SERP to be no more than 70 characters for desktop search and no more than 78 characters for mobile search. If the listing title is too long, Google may not be able to display it all. We should try to optimize the listing title as accurately as possible, and position the core information words as far as possible.
Let’s take a look at a case. I entered “flock three wet dry bag” in the Google search box. The first place in Google’s SERP is our target product. The title display is about 40 characters, including five descriptions and evaluation data.
Due to the character limit of Google’s SERP page display, we cannot see all the listing information. At this time, we can use the “Webpage Retrieval Source Code” function to view the complete product title information, and then optimize the title character order through Google page rules.
In addition to text SEO, image SEO should not be ignored. For example, the “virtual bundle sale” function of the brand store, in addition to its regular application on Amazon, is also very beneficial to Google SEO. We merge different products together to create a bundled sales listing. This new listing has its own unique ASIN title, picture, price, etc. When users search for product keywords on Google, our bundled products will be favored by the Google search engine algorithm because of their unique content that is different from similar competing products, and will be displayed to customers first, making the listing and brand stand out. When users use Google to search for keywords for our combination product “Wet Bag & Lunch Bag”, Google will give priority to showing users both text and pictures, which reflect unique differentiation and enhance the competitiveness of the product.