If you want to be “small and beautiful” which is what small and medium-sized enterprises are more concerned about, and want to go down in this industry, you must do the following.
First, you must learn to find money, which is capital-dominated, because the cross-border e-commerce industry has entered a mature stage, and it will be very troublesome if you can’t find money;
Second, mobile is supreme, but selling goods may be the world of Tongtuo;
Third, data technology is the core. Simply selling goods, there are indeed some small and medium-sized sellers who rely on data mining to sell goods. If you can’t master data technology, you may not be able to sell goods clearly;
Fourth, you can do it in the regional market. When you are very big in the regional market and rank among the best in the industry, the company has the hope of being sold at a good price;
Fifth, vertical supply chain;
Sixth, if you are a seller on a third-party platform, then the purpose is to make money. In this industry, if the net profit of a company has not exceeded 10 million today, then it is just making a little money;
Seventh, build a brand on Amazon. This road is very difficult. For this, I personally People are pessimistic. Because I have bought too many Internet brand products on e-commerce platforms, I don’t buy them much now. I only buy some real and market-proven brand products. Therefore, creating and developing Internet brands is a long way to go, and I really don’t know how to go on this road. Whether you are a platform seller or a “small and beautiful” seller, a profit of tens of millions is a threshold. If you can’t make a profit of tens of millions, it means that the model team of the enterprise has not been verified in this industry.
I am very optimistic about the future of the cross-border e-commerce industry. In the future, there will definitely be several giants coexisting, and small sellers will always exist, including Walmart, Carrefour, and the small store my grandfather opened at the entrance of the village. Whether to do a small store or Walmart or Carrefour has something to do with the mentality of the seller.
I think if “small and beautiful” doesn’t get too many opportunities, can we learn from foreign companies? In Japan and Germany, there are many companies that only make certain products in vertical fields. We can also use technology, data mining, and consumer experience to do things similar to companies in Germany and Japan, “sticking to certain products, certain spare parts, or certain raw materials.” Because in the cross-border e-commerce industry, the era of “big and complete” is over.