On the Amazon website, there are three types of advertising activities, SP, SB, and SD. There are 10 detailed subcategories under these three types of activities, each with different characteristics and advantages and disadvantages. Of course, Amazon’s backend tools are also frequently updated, so it is unknown when the advertising activities will be adjusted. After the advertisement is created, it cannot be left alone. The following is the main idea of optimizing the advertisement.
The core of advertising optimization is keywords and bids. The keyword method is the survival of the fittest, and the bidding rule is comprehensive.
1. Filter Search Term to add or negate;
2. Adjust the quotation. Amazon’s minimum bid is 0.02. It is assumed that each bidding range has a corresponding customer base, so the bidding range should be as wide as possible;
3. Adjust the activity budget;
4. Adjust the activity bidding mode;
5. Keywords published before adding/deleting:
Attach 4 advertising charging terms:
CPM (Cost Per Mille) cost per thousand people.
CPM is a paid advertisement that displays advertising content. As long as the advertiser displays its content, he will pay.
CPT (Cost Per Time) Cost per cycle.
CPT is an advertisement that is charged by time. Many domestic websites charge according to the fixed charging model of “how much money a week”.
CPA (Cost Per Action)
CPA is an advertisement that is priced according to the actual effect of advertising, that is, it is charged according to the effective questionnaire answered or the registration registration method, without the amount of advertising. At present, there are many CPA methods, and email marketing (EDM) is in progress.
CPS (Cost Per Sales)
The amount of advertising is calculated according to the actual number of goods sold. CPS is an advertisement that calculates the advertising fee based on the actual number of products sold. This type of advertisement is more suitable for shopping, shopping guide, website navigation and other websites, and requires accurate traffic to bring accurate traffic.
The above is the idea of Amazon advertising activities and optimization, I hope it will be helpful to you.