eBay is a globalized service platform. The four major mainstream product sales markets at present are the United States, the United Kingdom, Germany, and Australia. There are also Canada, France, Italy, and Spain for Chinese sellers to choose from. I want to enter eBay to make a fortune after the new year, but I don’t know which eBay website is suitable for me. Next, let’s discuss the characteristics of the major eBay websites.
The following is a detailed analysis of the four major eBay websites.
1. American website
The American website is the most complete and traffic-heavy website on eBay. It also has the largest number of active shop buyers and listings, and the market competition is also the most intense. Electronics and clothing categories are popular categories on the American website. Therefore, the American website is generally called the preferred website for sellers who are first exposed to the eBay platform.
2. British website
The British website is the preferred website for most sellers to enter the European market. The online consumer spending in the United States reaches 1.1 billion per week. For all age groups, the online shopping utilization rate reaches 90%. Clothing and stationery and sports goods are popular categories on the British website. However, sellers should note that VAT must be paid and applied for on time when the city where the goods are sold on the UK website is the UK.
3. Australian website
Australia is currently the world’s tenth largest e-commerce market, and among many e-commerce platforms, eBay can be said to be the industry leader in Australia. Fashion accounts for a large share of the Australian market. However, Australia is sparsely populated, and logistics and freight costs in some areas are relatively high. Sellers must take these factors into consideration when choosing products.
4. German website
Germany’s population and consumption far exceed those of the UK in the EU rankings. In recent years, the German market has grown rapidly on the eBay platform and is known as the new blue ocean in Europe. French is a major problem for sellers to connect to the German market. eBay has launched AI intelligent translation to help sellers solve this major problem. In addition, if the seller sells items on the German website in Germany, they must also apply and pay VAT on time.
German customers have strong spending power and are not stingy with products with high order volume, but most German customers are very careful and meticulous and pay great attention to details. Therefore, when sellers enter the German sales market, in order to prevent the refund rate from increasing, they must do a good job in pre-sales and after-sales services.