Narrow-market products – outdoor fishing gear. Why did you choose this product? It was because of recommendations and investigations at home and abroad that we finally decided to make this product.
The understanding of “small and beautiful” refers to the category of products. First, we need to make subdivided categories; second, there are fewer SKUs. Everyone likes beauty. Why do we like beauty? Because of beautiful design, beautiful quality, and beautiful functions. With these three points, beauty can be achieved.
Why choose the category of fishing gear? There are several main points. First, Shandong is China’s fishing gear manufacturing base. Fishing gear products are more suitable for fan economy, and more suitable marketing can be done later. Warning, for example, if you choose to make wigs, but there is no way to do differentiated marketing for wig pictures, you may not be able to do it. The requirements for product quality are relatively high. To be “small and beautiful”, we should take the brand route. Because taking the brand route will have a brand effect, so that it can be more long-term and maintain a longer dividend. I also agree with the view that products are king, so I mainly want to make the product well, so I position myself as a fishing gear brand, which only has dozens of SKUs. It took two years to achieve results in the whole process, which shows that the product is good.
I remember that I visited hundreds of factories in 2015, and learned from the exhibition that there are one or two thousand factories in China that make fishing gear products. In the past two years, 70 factories have been refined. This kind of refinement is not just a chat, but also the issue of cooperation. However, there may be only seven or eight factories that can make good products. This is the situation in the fishing gear industry. I believe that there are similar situations in other industries, big but not strong. Among the seven or eight factories that were finally refined, there are large factories and small factories. Some of the large factories do OEM, have experience, product systems, and good product quality. For small factories, the bosses have craftsmanship and regard quality as life. Such factories never lack orders. This advantage is lacking in large and complex factories. The products produced by the refined factories are all great.
Products are the basis for building a good brand, and brand promotion is also based on products. There are many trials and errors in the process. For some factories, they will know what the situation is after cooperation. A few more words, it is difficult to do this in the north, the north lacks the genes of e-commerce platforms, colleagues in the north can be found to communicate and exchange ideas, they are doing quite well in fishing gear.