As a “small and beautiful” e-commerce company, you need to spend some time to understand what is happening in the industry and make yourself fully informed. Only when you know all kinds of information can you make the right decision. Because for a company, whether it is “small and pen” or “big and strong”, decision-making is the most important.
Sometimes I reflect on what I did in the past. I did nothing but talk and make decisions. It is very difficult not to make wrong decisions and not to make decisions that bring losses to the company. Because of this difficulty, I stayed abroad for two years. The company did not care at all. I understood one thing, how to make decisions. This has been extremely helpful to me. It has made me understand what the value of a company is. No matter if it is “small and beautiful” or “big and strong”, the value of a company lies in its links. The more links there are and the stronger the links are, the more value there is. Whether you make money or not, whether you have profit or not, the income statement and balance sheet reflect the laws at the phenomenal level. The real law underneath is how many links there are, such as how much your employees recognize you.
Now your company may not make money, but if your employees still recognize you, then the link is very strong. One day in the future, your company will have value, your shareholders and partners will recognize you, your company’s brand will be recognized by many people, and your relationship with suppliers and other links will be strong. Then your company will have If there is value, there will be profits, and these phenomenal things will be produced.
It doesn’t matter if you are a small company or a big company. You can make money by selling goods, services, or stocks, anyway, you have something to sell. In fact, when we first started our business, we had nothing. Building these things means having fewer negative links, fewer conflicts, more good links, more friends, making suppliers and service providers partners, making employees partners, and having more solid and strong links. Whether you are “small and beautiful” or “big and strong”, you can achieve your goals. In general, you need to know how to make decisions, know your own things, and build good links. This is my advice.
For companies that want to be “small and beautiful”, I would like to explain Let me state a point of view. We are not afraid of you wanting to be “small and beautiful”, nor are we afraid of you wanting to be “big and strong”. What we are afraid of is that you don’t know what you want and how to find the path. First, you haven’t thought clearly about where you want to go, and second, you haven’t thought clearly about what the path is. In fact, the choice of path is very important, if you want to pursue “small and beautiful”. I don’t think it is possible for everyone to be “small and beautiful” in the end. It is possible that the business will be closed down while the business next door becomes beautiful.
We must be good at using platforms, good at using various existing platforms. After all, as small sellers in cross-border export e-commerce, or new sellers who have just entered the market, their pain point is that they do not have scale advantages in any link, logistics are more expensive than others, purchasing prices are more expensive than others, and then others can get export tax rebates, but you can’t. In various aspects, In terms of links and absolute scale, there is no cost advantage. The only advantage is called organizational advantage, because your organization is small and can fully mobilize the initiative of employees. For example, in a large company, people may leave at 6:30. If employees stay to work overtime, the boss must give special encouragement, and the management cost is particularly high. Small sellers should play their own advantages under this wall and make good use of the platform. In fact, this is also an industry trend.
A company can either become a company that relies on the platform to survive or a company that relies on many platforms to survive, or become part of the platform. When making development strategies, Jiazhilian has a very important point of view that we must develop our organization and become a large seller with both scale advantages and organizational advantages. In terms of organization, we can mobilize people’s initiative and enthusiasm to the extreme, so that employees can get up at 2 o’clock in the morning and do company affairs as if they were doing their own business. Jiazhilian is also seeking to cooperate with small sellers to make everyone a symbiotic body, and everyone depends on each other to achieve a win-win situation of “small and beautiful” and “big and strong”.