Capital is an important factor in the development of cross-border e-commerce. I represent an investment institution. If an enterprise wants to develop, it must focus on two core points. The first is people, and the second is capital. Everyone will have this view in the process of starting a business or developing a business. Products are made by people, and capital is a boost. With people, the core of the next step is capital, so capital is very important. But if you don’t consider the capital issue, and choose between product as king and traffic as king, my answer is that traffic can be bought with money, and products need to rely on creativity.
We discuss “small and beautiful” and “big and strong”, which are two concepts, but the core of the problem is that whether it is a “small and beautiful” company or a “big and strong company”, first of all, it must be a good company and a good enterprise. Good companies and good enterprises must have four main characteristics: one is the ability to continuously innovate; the second is the sense of crisis; the third is that managers can persist; the fourth is to regard customer needs as the needs of the enterprise. As long as these four points are adhered to, whether it is big or small, it is a good enterprise. More importantly, fission will also occur in large enterprises. Innovation is fission, and any innovation starts from the smallest unit.
Why do companies need innovation? This is related to trends. In the future, employment relationships will be terminated. Employment relationships are not the best relationships. Traditional employment relationships restrict everyone’s personality and everyone’s performance. The progress and development of modern technology can allow everyone to do things that are personalized and beneficial to their own development on a large platform. This is a foundation for innovation.
Will large companies innovate? The answer is yes. Recently, I have visited some large traditional companies. These companies incubate products outside the system. Employees and companies jointly invest in innovative products and have achieved great success. Large companies have innovative genes and have a good support system. As long as the management team has an innovative consciousness and a traditional mature supply chain system, they will move faster. Now the emerging media reports on many start-up teams, which gives us the impression that only small teams are innovating, while large companies are not doing anything. In fact, this is not the case. The innovation power of large companies is stronger.
One of the topics that everyone will mention is that if there are giants in a certain industry, how can small companies develop? Perhaps starting with capital would be a good idea. Anci Capital participated in Cross-border E-commerce, the only listed cross-border e-commerce company in the A-share market. We are very happy to be with the industry elites, join the cross-border e-commerce industry, and make layouts along the product chain. From 2015 to 2016, we invested in more than ten cross-border e-commerce companies, including export e-commerce, import e-commerce, logistics companies, etc., investing in the entire industry chain, and also participated in investing in export e-commerce companies in Africa. This is a very big challenge, and we also hope that these companies can grow rapidly.