If merchants want to settle in Xiaohongshu, a platform full of vitality and opportunities, then this guide will provide you with detailed steps and important information to help merchants smoothly start their business journey on Xiaohongshu. Let’s take a look at the guide for overseas merchants to settle in Xiaohongshu.
1. Company information
. Store manager contact information
. Business address
. Domestic trade model (domestic trade/cross-border trade)
. Shipping area
2. Company qualifications
. Business registration
. Or Certificate of incorporation
. Or Other company registration file
3. Financial information
. Company bank name, account
. Bank address
. Clearing currency
. Additional information of overseas banks (SWIFT CODE/IBAN)
. If the bank address is in South Korea, you need to fill in the financial contact number.
4. Brand information
First, merchants should choose whether they want to open a “single brand” or “multi-brand” store.
Assuming that the merchant is a seller authorized by the brand and its trademark, the merchant must establish a “single brand store”;
If the merchant has multiple brands, the merchant needs to establish multiple stores;
Assuming that the merchant is a trader, retailer, etc., the merchant must choose a “multi-brand store”.
Xiaohongshu does not currently accept traders and retailers who only sell single brands.
Single-brand store
Brand name
.Link to Tmall official flagship store (optional)
Assuming that the merchant’s brand exists in the official brand library of Xiaohongshu, the merchant must also submit the following fields:
.Country
.Brand header image (1 750*750 pixel image, no larger than 5M, in jpg or png format)
.Brand promotion image (9 750*560 pixel images can be submitted, no larger than 5M, in jpg or png format)
.Brand description (within 30 characters)
.Brand profile (within 140 characters)
Multi-brand store
.Official store name
.Link to Tmall official flagship store (optional)
5. Brand qualifications
Single-brand store
.Brand direct sales: Submit the “Application for Settlement Issued by the Brand”, including the brand seal.
.Selling trademark rights on Xiaohongshu: Submit the “Authorization Letter for Merchants to Sell on Xiaohongshu Issued by the Brand”, including the brand’s official seal.
.Sales of trademark rights: Submit the “Merchant Sales Authorization Letter Issued by the Brand”, including the entire authorization link, including the official seal of the authorized party.
.Trademark registration certificate
Multi-brand store
.Retailer: Submit the “Application for Settlement Issued by the Retailer”, including the brand’s official seal.
.Retailer authorization to sell on Xiaohongshu: Submit the retailer authorization letter for sales on Xiaohongshu. Multiple qualifications can be submitted, including the entire authorization link, including the official seal of the brand owner.
A must-read for merchants who want to successfully settle in the Xiaohongshu platform! This guide provides detailed steps and important information to help merchants embark on a business journey on Xiaohongshu, which is full of vitality and opportunities. Understand the requirements for corporate information, corporate qualifications, financial information, brand information and brand qualifications to ensure a smooth entry into Xiaohongshu and embrace business opportunities.