Everyone is talking about “small and beautiful” as a trend, because this is precisely the era of “small and beautiful”. When it comes to “small and beautiful”, from a small perspective, small does not mean small scale, but more about focusing on and concentrating on innovation in market segments or products, including flat organizational structure and efficient operation. This is the understanding of small. If it is from the perspective of beauty, in terms of innovation and entrepreneurship, the definition of beauty is the goal, that is, whether it is possible to become the first in the segmented field.
In this era where products are king, the most ideal state is “big and complete”, and “big and complete” is composed of several “small and beautiful”. Now we have entered an era of more refined division of labor, and all social units focus on their own areas of expertise. If we collaborate on a larger scale and build a “big and complete” system, there will be several “small and beautiful” under this “big and complete” system, and this state is a more ideal state.
When talking about “small and beautiful” and “big and complete”, the question of who has stronger innovation capabilities will naturally be mentioned. The vast majority of patents are in the hands of large companies. From the perspective of the scale and strength of innovation, the capabilities of these large companies are beyond doubt. Large enterprises have many choices for innovation, but small and medium-sized enterprises may not have so many choices for innovation. They must go down a certain path and run fast before large enterprises pay attention to them, so as to create a time difference and quickly gain a certain market position in the time difference. This is why small enterprises not only pay attention to innovation, but also pay attention to speed. If you want to innovate and have a faster speed, you need to be more focused and concentrate on your own development direction.