When it comes to the topic of why cross-border e-commerce has become popular, there are two reasons: one is that Chinese companies have the need to expand their markets around the world; the other is that there is a need to let foreign companies come in and let Chinese buyers buy all over the world. Therefore, whether it is a large or small enterprise, there is a need for traffic procurement, especially for enterprises that take the “small and beautiful” route, they will have the need to acquire users and purchase traffic. How can a professional Internet advertising company help them? This is a topic that has been discussed.
As an Internet advertising platform, it must also be small. In the capital winter, it is very difficult for many e-commerce companies to raise funds. Their current traffic costs are rising sharply. In this market situation, the entry point should be small. We will conduct in-depth research on customers who purchase traffic on the platform in advance, such as which market their products are suitable for, what habits the users in their target market have, what the data of the user group is, etc. In other words, we attach great importance to cross-border e-commerce, because many customers here have this demand, and we have done a lot of user research on this. The demand for products in different markets and countries is different. For example, Christmas is a very important holiday in France, many Western countries do not celebrate Thanksgiving, and the buyers in the German market are mainly men, etc. These big data took a long time to obtain. If customers have demand for placement in these areas, we will first locate the market, and then accurately locate the users in this market, including the needs of the Russian market. The VK platform is very commonly used in Russia, and the effect of purchasing traffic on it is also good.
There is a professional team to cultivate the subsequent traffic carefully, which can effectively help customers optimize and continuously reduce the cost of their traffic procurement. If the cost of traffic procurement is not controlled, even if the effect is very good, the revenue will often not be able to offset the cost.
While customers are purchasing traffic, data monitoring will also be carried out. Because everyone in the e-commerce field still pays great attention to data, including data such as retention purchases and repurchase rates, these data will be cultivated and analyzed carefully to help customers better position their companies. Customers can also promote their best products here, promote their best products with high conversion rates, and optimize them based on the local market conditions.