Speaking of Amazon advertising, sellers should not be very strange. Of course, through Amazon advertising, we can increase the exposure of our products. Now there are more and more sellers advertising on Amazon, and the cost is getting higher and higher. It seems that no good order effect has been received after the advertising is opened. The following is to share with sellers the problem of the effect of Amazon advertising.
For Amazon advertising, when Amazon just entered the seller’s field of vision, no seller would open the advertisement. They just registered an Amazon seller account, and most of them made a lot of money by spreading goods. Later, some sellers began to open Amazon advertising. Because there were not many sellers, they quickly received good results. But now, more and more sellers are aware of Amazon advertising, so with the participation of more and more sellers, sellers love and hate it.
So how is the advertising effect of Amazon now? In the previous understanding, we can see that some sellers have increased a lot of orders through advertising, some sellers have achieved certain results through advertising, some sellers said that their ads were not displayed, and some sellers said that their ads were clicked, but there were no orders.
It can be said that the advertising effects we received are still very different. Of course, there are many factors that affect the effect of Amazon advertising, such as the time and cost of publishing. For some sellers with insufficient promotion funds, it may be difficult for them to ensure that their products are advertised 24 hours a day; for example, the keywords and keywords used must be set. Different keywords have different effects, different difficulties, and unnecessary publishing costs. For small sellers, if we compete for a product big word, it is easy to generate high publishing costs, but we cannot get good publishing results; for example, our product list and product list are the pages where we display products, and this is also the page where consumers understand the product and decide whether to buy it.
Therefore, our logo needs to be optimized, which can impress consumers. Of course, product reviews are very important. If our product reviews are not good, it will not attract consumers to buy. If there are no reviews on our product logo, this will also affect our advertising traffic conversion. As an advertisement on Amazon, we must not only pay attention to optimizing our product listings, but also continuously optimize and adjust our advertisements according to our advertising results, so that our advertisements can harvest orders.
In short, if sellers do not pay attention to optimization and management, we cannot let our advertisements go after opening. Optimization and adjustment are the correct attitudes for Amazon advertising. I hope the above content is helpful to sellers.