A trademark is one of the important assets of an enterprise, and it is also an important mark for an enterprise to distinguish its own brand from other competitors. However, with the development of the market economy, trademark infringement has been rampant, causing serious economic losses to enterprises. So, what are the common brand infringements? How should sellers protect their rights after their trademarks are infringed?
What are the common brand infringements?
The following are some of the common brand infringements.
1. Selling goods with counterfeit registered trademarks, that is, putting other people’s trademarks or trademark brands on goods manufactured or produced by oneself, and selling them as such.
2. Privately producing and manufacturing products using other people’s registered trademarks, that is, the infringing party illegally uses other people’s trademarks without authorization and uses the trademarks on the goods it produces.
3. Forging and manufacturing other people’s registered trademarks means forging or manufacturing trademarks that are similar or identical to their registered trademarks without authorization by the trademark owner, and using them for commercial activities such as commodity sales.
4. On the same or similar goods, an individual or company privately uses the trademark of the trademark owner or a trademark similar to the trademark of the trademark owner without authorization by the trademark owner.
5. Continuing to operate products that are known to be counterfeit trademarks;
6. Providing warehousing, logistics and hiding for infringers;
7. Deliberately using the trademark of the registered trademark owner on the same product to mislead consumers.
After the trademark is infringed, the following rights protection methods can be adopted:
1. Make an online infringement complaint on the online shopping platform;
2. Send a lawyer’s letter to the trademark infringer;
3. Make a trademark infringement complaint to the industrial and commercial administrative department;
4. Report trademark infringement criminal cases to the public security organs;
5. File a civil lawsuit for brand trademark infringement.
The above are common brand infringement behaviors and how to protect rights. Trademark infringement not only seriously infringes on the legitimate rights and interests of enterprises, but also undermines the fair competition order of the market economy. Therefore, trademark infringement must be resolutely cracked down on and effective measures must be taken to protect trademark rights. At the same time, as consumers, we must also enhance our awareness of intellectual property protection and jointly maintain market order.