Based on Amazon’s relevant data and a survey of Chinese sellers, Amazon’s global opening report summarizes the five significant trends presented by Chinese sellers and products. Only by keeping up with Amazon’s trends can merchants achieve long-term development in the rapidly developing e-commerce industry. This article takes a look at the current trend characteristics of Amazon.
Trend 1: Diversification of sellers’ regions and types. The geographical distribution of sellers is becoming more and more extensive. Among them, the Yangtze River Delta region, as a gathering place for China’s traditional manufacturing industry, has increased its seller scale by 9 times in the past 5 years, the Pearl River Delta region has increased its seller scale by 6 times, and Fujian’s representative seller scale has increased by 5 times. The competition in categories such as clothing, shoes, bags, furniture, and outdoor lighting has a significant advantage. Sellers in North China and Central China have risen.
Trend 2: Accelerate global layout. A survey of Chinese sellers who have opened Amazon globally shows that about 60% of sellers also operate more than 20% of Amazon’s overseas websites. In the process of accelerating the world layout, sellers not only consider mature sites such as the United States and Europe, but also actively deploy emerging sites such as the Middle East, Australia, and Singapore.
Trend 3: Improve brand awareness. As the export of the cross-border e-commerce industry gradually shifts to intensive cultivation, sellers pay more attention to the long-term development of their business. In terms of product development, sellers use the feedback from consumers on Amazon’s overseas websites to effectively improve product design, improve product quality, and guide new product development.
Trend 4: Accelerate product innovation. With the diversity and segmentation of global consumer demand, Chinese sellers continue to enrich their product selection, shifting from standardized products to higher value, more diverse, and more personalized products. Among them, the sales of kitchen, home, clothing and other varieties have increased significantly, and the selection of outdoor, sports, furniture and other varieties has continued to enrich consumer electronics, household goods and other varieties keep up with the trend, integrate smart elements, and launch products such as smart bracelets, smart speakers, and smart floor cleaning robots.
Trend 5: Upgraded responsiveness. Sellers’ ability to respond quickly to changes in overseas consumer demand continues to upgrade, and they flexibly adjust their product selection strategies. During the epidemic, Chinese sellers promptly provided global consumers with high-quality epidemic prevention materials and daily necessities, and driven by new scenarios such as family life and remote offices, they provided overseas consumers with high-demand products such as home, kitchen supplies, health, indoor sports, pets, and gardening.