As a popular social platform among young people, Xiaohongshu has developed rapidly in recent years, and its influence is also increasing. On this creative and dynamic platform, merchants can see all kinds of life experiences, insights and unique insights shared by users, thus forming a unique community atmosphere. So, what are the main categories of Xiaohongshu?
1. Fashion trends
Here are all kinds of fashion items, such as sneakers, jackets, sweatshirts, casual shoes and sports caps, which meet the young people’s pursuit of individuality and fashion. Well-known brands include Mochi, Fankan, Adidas, Xiongke and TIC.
2. Beauty and skin care
Here are all kinds of beauty and skin care products. For example: eye shadow, lipstick, eyebrow pencil to mask, liquid essence, etc. It meets the pursuit of beauty and skin health of female users. Well-known brands include AKF, Yulinxi, Jianmanda, YSL, Watsons, 3E and Hanshu.
3. Food and Health
Here are not only the temptations of puffed food, Western-style pastries, traditional pastries and other delicacies, but also sharing and recommendations on healthy eating. Well-known brands include Xuelifu, Yushiyuan, Mihe, Chunguang, etc.
4. Home Furnishings
Xiaohongshu platform has a rich selection of home furnishings such as sofas, beds, coffee tables, dining tables, desks, etc. Well-known brands include Qinci, Genji Muyu, Micro Color, Love Writer, etc.
5. Maternal and Child Education
Xiaohongshu platform has various maternal and child products such as daily bedding sets, chemical fiber quilts, bed covers, as well as books and stationery suitable for children to read. Well-known brands include Futu, Yazan, Sibaishe, Lin Gu, Oulun Royal Family, etc.
6. Wenwan Handicrafts
Xiaohongshu platform has various Wenwan products such as beads, white jade bodhi, bracelets, as well as handicrafts such as walnut carvings and decorative ornaments. Well-known brands include Shanzhongyu, Bei Ao Fei, Mu Zui, Tian Yi, etc.
To sum up, Xiaohongshu’s main categories cover fashion trends, beauty and skin care, food and health, home furnishings, maternal and child education, and cultural relics and handicrafts. Merchants can choose appropriate categories for operation and promotion according to their product characteristics and target audiences, and find new market opportunities on this dynamic platform.