(I) Brand Price Strategy: Clever Pricing
Studying the value of the brand and formulating a reasonable pricing strategy will help the company achieve its expected business goals and lay a solid foundation for the company to participate in market competition.
1. Refer to the pricing strategy of leading products in the industry
Through research, clarify the positioning of the product in the industry, effectively explore the latest value that the product can bring to the target consumers, start from the consumer’s needs for the product and the sense of value that the product brings to the customer, and combine the company’s cost factors to determine the market price with higher profits, so as to obtain profit returns in time before competitors adopt imitation and follow-up strategies.
2. Learn from the pricing strategy of homogeneous products in the industry
When imported products do not have outstanding advantages, they can be priced according to market changes and the trends of major competitors’ product brands. Enterprises need to combine their own product characteristics, discover the focus of consumers on the product, actively adopt marketing and promotion strategies suitable for the enterprise, and create their own brand culture, so that they can gain a firm foothold in the fierce market competition and remain invincible.
(II) Brand Channel (Place) Strategy: Channel Promotion
1. Leverage the influence of large commercial organizations
Put the products in large, reputable and well-known commercial organizations for sale, or set up exclusive stores or counters in large shopping malls. With the image, status and influence of commercial organizations, not only can the target customers quickly understand and recognize the value of the brand, but also better enhance the brand’s popularity, gain the favor of multi-channel terminal merchants, and promote dealers to actively distribute.
2. Enhance brand influence through multiple channels
Through multi-channel promotion, comprehensively enhance the market share of goods and brand awareness. Enterprises can establish their own exclusive stores, direct stores, franchise stores and other forms of sales channels according to the market maturity of the brand. Enterprises should establish a complete channel merchant incentive mechanism to encourage channel members to achieve distribution goals and establish long-term mutually beneficial cooperative relationships. Only when more brand products reach consumers can consumers spread the word better, thereby attracting more consumers and enhancing brand awareness.
(III) Brand Promotion Strategy: Be Good at Promotion
Promotion has become an important profit-making means for enterprises to participate in market competition. Enterprises can choose the most appropriate way to promote brand products based on the characteristics of their products and target audiences. For example, through television entertainment programs, event sponsorship, self-media, exhibitions, and other forms, as well as government-organized selection activities such as honest business enterprises and industry quality brands, the company’s products can be promoted to enhance the company’s industry reputation and image. Enterprises can also organize employees to participate in public welfare activities, donate money, materials, and people, deepen the emotional connection between the company and the public, win consumers’ trust in the company, and at the same time improve the brand’s visibility and reputation.
In the construction and promotion of corporate brands, the company’s business ideas and brand marketing strategies affect the direction of the brand. Enterprises need to combine their own product characteristics, discover the focus of consumers on the products, actively adopt marketing and promotion strategies suitable for the company, and create their own brand culture. Only in this way can they gain a firm foothold in the fierce market competition and remain invincible.