1. Define article tags

Tag tags are similar to the positioning system of articles. When users search for articles, MEDIUM’s search engine will search the article library according to the tags to match the user’s search terms. In this way, the setting of tags is more important, which is equivalent to the positioning of articles. Let’s take an example:

First, enter “Fanny Pack” in the MEDIUM search box. MEDIUM’s search recommends some content. The right side of the search results is the recommended Tag classification.

Secondly, we click on the “Travel Tips” tag to enter the tag details page, including popular articles, related tags and TOP authors.

From this, we can learn from the popular trends in the TOP authors and popular articles. At the same time, the more concentrated the TOP authors of the tag, the higher the popularity of the classification tag. This is the priority category when we create articles around Listing in the later stage. There are dozens of popular MEDIUM tags, including Advice, Cooking, Design, Fashion, Life Lessons, Travel, etc. You can explore more in later use.

2. Image Alt Text

“Alt Text” is generally a text description of the image. In addition to optimizing search engine retrieval, it can also provide users with more relevant information when the image is loaded, further enriching the article’s search engine optimization.

3. User message interaction

The message in the comment area after the article is launched means that the user agrees with your article. We have set the theme in advance and embedded some brand listing information, so most of the users who leave messages are potential consumer groups. On the one hand, we understand the user’s views and needs on the product through the content of the message; on the other hand, while interacting with users, we also optimize the article’s SEO again, allowing more people to participate. This repetition ultimately increases the traffic and attention of the listing, and indirectly understands the direction of future development of similar products. This function is a bit similar to customer reviews on Amazon.

About sharing article links:

Although MEDIUM is a membership system, the full reading rights of the article are only open to members, but we can use "Friend Link” to promote articles in the form of external link sharing. After obtaining the link, promote it on other new media platforms to achieve the effect of attracting traffic.

After everyone has mastered MEDIUM article writing and SEO skills, they can slowly try other article promotion platforms and embed more OTA links to attract traffic to the Listing.