With the continuous development of the cross-border e-commerce industry, the competitiveness of the Wish e-commerce platform is also increasing. The Wish platform has not been developed for a long time, but it has developed rapidly and has its own distinctive characteristics. It conforms to the trend of mobile terminal consumption and has made innovations in many aspects. For sellers, the operation of the Wish platform is very simple. It seems that there is no room for active marketing like Amazon, and the rules are not as complicated and complete as Amazon, so the operation work seems simple. How to operate the Wish platform?
1. Understand the platform rules.
(1) How to set product shipping costs.
If your product has an absolute price advantage, some products in the header image should have a higher price ratio. Because your product has an absolute advantage, even if the product price is very high, users click to see that the shipping price is very low, almost zero, then your click-through transaction success rate will increase.
However, if your product does not have a price advantage, the price ratio of the product in the header image should be lower. For example, what if others sell for 19 yuan and you sell for 20 yuan? Then you can only display 15 yuan on the header image and 5 yuan for shipping.
Therefore, it is recommended that sellers make different shipping fee settings based on their own product price advantages.
(2) Wish platform promotion rules.
Because Wish will promote a certain product at any time, if the pricing, inventory or details of the product are inaccurate, the seller may violate the rules.
a. The price and shipping cost of the promotional product shall not be increased.
b. The inventory of the promotional product shall not be reduced.
c. If the store prohibits the sale of promotional products, it will face a fine. If the store prohibits the sale of promotional products with a total transaction of more than US$500 in the past 9 days, the store will be fined US$50.
2. How to write tags.
At present, there are still many sellers who think that tags are keywords because they just make a few keywords. In fact, this is a big misunderstanding. In fact, tags are the basis for pushing Wish platform products. Tags serve the platform’s algorithm and push, so this tag needs to be used well. It is recommended to put 5-8 accurate words in the front and then 2-3 popular words. The ranking is accurate, and the general words are at the back. Highlight the characteristics of the product to attract the attention of consumers.
3. How to set the price reasonably.
Wish is mainly pushed through products, so the price has no advantage on the Wish platform, and the price war has little impact on it. But we can’t set prices casually, because for consumers, they tend to prefer products with high cost performance. In addition, Wish does not provide free shipping services, and sellers should set shipping costs based on their own products and price advantages.
In fact, in general, the operating skills of Wish stores are mainly based on the nature of the sellers, and sellers must find their own way to success in Wish. Lianlian Cross-border Payment always pays attention to every little thing of the sellers, and in future articles, we will also bring articles on related aspects to help sellers operate better.