For Doudian sellers, it is very important to understand the relevant data of the influencers they have cooperated with. These data can help sellers evaluate the promotion effect of influencers. So, how should Doudian sellers view the data of the influencers they have cooperated with?
First, sellers need to enter the e-commerce compass. After entering, you can clearly see in the navigation bar on the left that there are two sections, live broadcast and short video, corresponding to different types of influencer data.
Live broadcast section
Sellers can find the live broadcast list. Here, swipe down to see the live broadcast calendar and live broadcast room details. Through the live broadcast calendar, sellers can intuitively see how many influencers are promoting their products every day and how many live broadcasts they have opened respectively. This is very helpful for sellers to understand the promotion activity and frequency of different influencers.
The live broadcast room details provide more detailed data information. Here, sellers can see how many live broadcasts all influencers have opened in total. Continue to swipe down to see a series of main information such as the time of bringing goods, the number of people online, and the number of goods brought.
Whether you want to understand the performance of influencers in a specific time period or pay attention to their ability to bring goods, these data can meet the needs of sellers. By analyzing these data, sellers can better evaluate the promotion effect of influencers, so as to decide whether to continue to cooperate with them or adjust the cooperation strategy.
Short video section
First, click on the cooperation video, and then slide down to find the cooperation influencer. In the short video details, slide down to see which influencers have brought the seller’s products, what specific products they brought, how many videos they have released, and other information can be seen very clearly.
These data are also of great significance for sellers to understand the promotion effect of short video influencers. By analyzing these data, sellers can understand the influence and ability of different influencers in the field of short videos, so as to better choose suitable influencers for cooperation.
In addition, by paying attention to the number of videos released by influencers and the quality of content, sellers can also have a preliminary judgment on the work attitude and professional level of influencers. This is of great reference value for choosing long-term partners.
In the fiercely competitive e-commerce market, mastering these important data will help sellers better grasp market trends and enhance their competitiveness. Therefore, it is recommended that Doudian sellers regularly check and analyze these data so as to adjust cooperation strategies in a timely manner and achieve better sales performance.