As an emerging e-commerce platform, Temu has attracted the attention of many sellers with its unique overseas book-to-book model. However, for many sellers, they may have some questions and confusions about Temu’s overseas book-to-book model. This article will answer some common questions to help sellers better understand and choose Temu’s overseas book-to-book model.
First, the question of how sellers can increase exposure and sales without advertising on Temu. In addition to the optimization of pictures and prices, Temu’s current traffic model gives merchants certain light operation rights. The platform will open various activities, and merchants can sign up for these activities. In the future, Temu will further delegate more operational rights to merchants, allowing them to have more autonomy to increase store exposure and sales.
Second, the question of setting Temu’s logistics fees. At present, the platform will have specific product rules regarding the cost of logistics costs in the future. But the general principle is that the final selling price must cover the logistics costs, because no merchant will do a loss-making business. As for whether the merchants set the logistics fees themselves or adopt a unified standard, it is not yet clear, but this will be explained in detail in subsequent rules.
Next, the question about whether Temu will open API docking at the same time. The answer is yes, which will provide merchants with a more convenient way to interact and manage data, and help improve operational efficiency.
Then, the question about Temu’s payment method. The payment will be pushed to a platform, similar to the full hosting model. When the user confirms the receipt, the payment will automatically reach the seller’s account, and no late payment fee will be generated in the store background. As for the payee, it is usually the registered entity of the store or the authorized payee.
Finally, the question about whether a Temu store can be shipped to multiple countries. The answer is yes, which provides convenience for sellers to expand the international market. Sellers can ship to multiple countries through one store, expanding the sales scope and business scale.
In short, Temu’s overseas book-to-book model provides sellers with a new sales channel and opportunity. Sellers need to reasonably assess risks and benefits based on their actual situation and needs, and choose an operating model that suits them. At the same time, sellers need to understand and master the relevant policies and regulations of Temu’s overseas book-to-book model, actively participate in the platform’s promotion and operation activities, and improve their sales performance and customer satisfaction.