France is the fifth largest country in the world in terms of import and export trade, with a population of 67.39 million in 2020. Amazon, a cross-border e-commerce platform, has a relatively large market share in France, accounting for 22% of the total market share in 2021. The second largest is Cdiscount, which is the largest e-commerce platform in France, with sales of about two-thirds of Amazon.
Consumption characteristics: The customer base for online shopping is mainly concentrated in the 20-40 age group, with more female customers than male customers. Since France has a well-developed tourism industry, many consumers buy products related to tourism, culture and services. In addition, the main categories include electronics, clothing, and beauty products. Especially in November and December, around Christmas, it is the hottest time period for e-commerce sales. Usually 63% of French people will shop online during this time period. Since many French people do not speak English, pictures should be accompanied by French copywriting. In France, bank card payment is the mainstream online payment method, and other payment methods are less common.