Traffic is the basis for generating orders. More traffic means more exposure, more clicks, and thus more sales. More sellers are flocking to Amazon, and the competition is becoming more and more fierce. If you want to stand out from the competition, you must know where Amazon’s traffic comes from, that is, what is the entrance for customers to enter your listing and finally place an order. The general direction of Amazon’s traffic entrance can be divided into two sources: internal traffic and external traffic.
Amazon off-site traffic.
It is a channel that has nothing to do with the Amazon platform. It selects the appropriate channel resource combination based on your audience and operates leanly.
Amazon off-site traffic sources:
1. Upgrade search engines.
Google paid search, Google paid advertising, Bing, Yahoo, Google search, Bing, Yahoo are all good choices. For search engines, keywords are the most important.
2. Video sites.
Video sites often have a lot of traffic, so video sites are also good drainage channels, such as YouTube, Vimeo, Dailymotion.com, etc., which are especially suitable for hot-selling and low-priced products.
3. Social platforms.
There are many social platforms, Facebook, Twitter, Pinterest, Quora, Slideshare are all good choices. With the help of SNS platforms, by displaying products, telling stories, etc., attract users’ attention, and then lead the attention group to the platform store.
4. Blog content introduction.
Blog-blog drainage is equivalent to an independent website. It is recommended that sellers build their own blogs, and then put 50% of the products on the blog, and then put 50% of other people’s products. Read data directly from websites such as slickdeal and atwallet. With the synchronous update of these websites, fans and popularity are slowly gathered, so as to achieve the effect of drainage.
5. Guide purchasing websites.
For example, SlickDeals, PriceGrabber, Shopping, Fatwalle, Kaboodle and other discount and price comparison shopping websites, all of which can make your products get more customers to browse.