What external reasons led to the sudden drop in product sales?
1. The gold shopping cart was lost, followed by others, and the new model was posted on the product page by competitors.
Countermeasures: Fight against followed sales, see what caused the gold shopping cart to be snatched away, and open a case to deal with it.
2. Add your Amazon login to be included in the Add-on Item and list it as an additional item. Add-on Item is a cheap product.
Countermeasures: For products with a unit price close to $10, you may wish to increase the price slightly. In fact, once the price exceeds the upper limit of $10, the Add-on Item logo will automatically disappear;
3. The seller’s products are seasonal or holiday products. The reason is that seasonal products will change with the season, resulting in unstable sales, while holiday products are one-time consumption and only become popular during holidays, such as Halloween, Thanksgiving, and Christmas.
4. The seller’s products have recently received medium and bad reviews, resulting in a decrease in listing weight and traffic.
Countermeasures: Add reviews, modify differences, and communicate with customers through emails. First, find out why you were given a bad review and what the bad review is (very important).
5. Has the seller’s product recently participated in a flash sale? The participation of off-site celebrities will bring more traffic. However, after the flash sale time is over, it will return to its original state.
And the seller should not do the following for the operation of the product:
1. Fill in product parameters at will
It is an introduction to the attributes of product size, style, material, applicable population, etc. At the same time, when buyers are looking for corresponding attributes, they can get a display effect, increase product exposure, thereby increasing the click-through rate of the product, and fill in the product parameters as perfect as possible.
2. Optimize the main picture of the product
The product picture is an important factor affecting the click-through rate of the product, that is, before adding a new main picture, place the second or third picture first, and reach the first place after 24 or 48 hours. It is not easy to judge the modified product.
3. When optimizing the product detail page, no more than 5 pictures can be replaced each time, otherwise it will be reduced
The product detail page has a greater impact on product conversion, and only operations that are conducive to improving product conversion rate can be done. However, if you want to replace the product, there must be some risks. If you do not touch the high-voltage wires, there will definitely be no danger.