eBay has recently made adjustments to its global sites. The platform has increased the impact of eBay account ratings on traffic distribution. This policy change is an adjustment made by eBay to improve consumer shopping experience and maximize consumer rights protection. The biggest impact is that sellers need to upgrade their account levels as soon as possible in all aspects to avoid affecting store exposure and transaction volume.
After this policy adjustment, sellers must pay attention to the serious consequences caused by the overall evaluation indicators of stores due to poor consumer purchasing experience, and at the same time, do not ignore the impact of canceling transactions on accounts.
In fact, frequent cancellation of transactions will inevitably lead to buyers’ bad experience, which will not only affect the rating of the account, but also cause the eBay platform to take restrictive measures on the entire account, such as store search exposure restrictions, search demotion, or search ranking processing, etc., so it is crucial to improve the account level and avoid transaction cancellation. As the sales season is approaching, sellers should not affect store exposure because of this.
So how can you avoid canceling transactions and affecting your account? The following points are introduced one by one.
Needless to say, the first thing to do is to ensure sufficient inventory and a stable supply of goods. Some sellers may have uncertain delivery time due to unstable supply sources and factors such as logistics. They may fail to deliver goods within the promised delivery time, which affects the customer’s intuitive experience. At this time, daily inventory monitoring and regular communication of logistics conditions are particularly important. Once a possible out-of-stock situation is discovered, the “out-of-stock” function should be enabled in time to avoid out-of-stock or overselling.
In some special cases, the cancellation of the transaction is not due to the seller’s own reasons, but the buyer will not take the initiative to contact and request to cancel the transaction. A more common situation is that the buyer’s area is relatively remote, and the common logistics channels do not deliver or the freight is too high. At this time, the seller needs to contact the buyer in time to inform him of the specific reasons, and cancel the transaction after receiving the buyer’s reply and confirmation.
Sellers can go to the “Seller Notice Board” to check their account level, and refer to the above methods to make improvements to avoid the adverse impact on traffic due to poor eBay account ratings.