Pay attention to conversion rate. Doing a good job in SEO is only the first effective step. So how to improve efficiency? This is to grasp the characteristics of English websites.
First, give priority to foreign domain name registration and hosting providers. Our customers all register and purchase in China. Why should we give priority to overseas? In fact, considering the browsing speed of target customers, DNS resolution and output bandwidth restrictions will bring life to the website. For markets in different countries, it is recommended to use national domain names.
Secondly, the web design conforms to the browsing habits of foreign users. And I am not destroying the previous design of my client. Europe and the United States advocate concise, personalized, reconstructed, and rigorous page styles. Take Facebook as an example.
The third is content standardization. The basic requirement is that there are no grammatical errors and word spelling errors. In this case, we must get rid of Chinese English, integrate into the context, don’t be stereotyped, and the content should be substantial and not cumbersome.
The fourth is trust in the website. In fact, the previous two points are already included in trust. Today, I would like to specifically mention several description pages that should be paid attention to. Six pages that cannot be ignored in English websites, such as aboutus, privacypolicy, FAQ, etc.
Fifth, you must have copyright awareness. Foreigners have a strong sense of copyright protection. If you wantonly infringe (copy articles) or infringe on brand trademark interests, you will be warned or punished to a certain extent (server space will be closed). So, if conditions permit, please hire a website lawyer abroad.
Sixth, Google>Yahoo>MSN is not necessarily correct. The share of search engines is not necessarily proportional to the search market for your products; SEO does not necessarily rely on Google; the search engines in some countries are regional search engines, such as Naver in South Korea.
Apply these six points to the general SEO operations mentioned above, and your website can basically gain something, and the effect is also very obvious.