In today’s highly competitive e-commerce field, Temu, as a highly watched platform, continues to bring new experiences and opportunities to merchants and consumers. In order to better utilize the Temu platform, it is necessary for merchants to have a deep understanding of its methods for setting up full-reduction activities and the difference between semi-managed and full-managed. Let’s take a look at the methods for setting up full-reduction activities on Temu and the difference between semi-managed and full-managed.
Temu’s methods for setting up full-reduction activities:
To set up full-reduction activities, merchants first need to log in to the Temu merchant backend and select the “full-reduction activity” option in the operation center. Next, merchants need to set the name, time, participating products and full-reduction standards of the activity, such as: 100 yuan minus 20 yuan.
After the setting is completed, merchants need to determine the activity information and submit it for review. After the review is passed, the full-reduction activity will be officially launched to attract customers to participate and enjoy preferential treatment.
The difference between temu semi-managed and full-managed:
1. Store system: Full-managed and semi-managed will be two independent systems. If a fully-managed merchant wants to switch to semi-managed, they need to open a new store.
2. Fulfillment method: Fully managed merchants only need to deliver the goods to domestic warehouses, and the subsequent trunk logistics and terminal distribution will be undertaken by Temu. The semi-managed model is mainly for merchants with overseas warehouses. In this model, merchants need to import platform orders, deliver them directly to customers, and are responsible for reverse logistics such as returns.
3. Release steps: In the fully managed model, merchants need to follow the steps of fund selection, sample delivery, version review, and drawing review. The release approval cycle is relatively long and the subjectivity is low. However, in the semi-managed model, merchants can skip these processes and directly put the goods in overseas warehouses on the websites in the United States, Europe, etc. for sale, and Temu will be responsible for perfecting the product details and helping with price comparison.
In the highly competitive e-commerce field, the Temu platform brings new opportunities for merchants. Merchants learn how to set up full-reduction activities and also need to understand the difference between semi-managed and fully managed. Fully managed merchants can enjoy one-stop logistics services, while semi-managed merchants can directly sell goods in overseas warehouses. The Temu platform allows merchants to better utilize platform resources and improve operational efficiency.