With the continuous development and evolution of the e-commerce industry, various innovative operating models have emerged in an endless stream. As a well-known e-commerce platform, Temu’s semi-hosting model and full-hosting model have attracted widespread attention. So, what do Temu semi-hosting and Temu full-hosting mean? What is the difference between Temu semi-hosting and Temu full-hosting?
1. What do Temu semi-hosting and Temu full-hosting mean?
Temu’s full-hosting model means that the platform provides sellers with a series of services from shelves, operations, logistics, after-sales and other aspects, and merchants only need to focus on supply. In this model, merchants and platforms form a cooperative relationship, the platform assumes the responsibilities of commodity sales, marketing, logistics, etc., and merchants focus on the production and supply of products.
The “semi” in Temu’s “semi-hosting” is only reflected in warehousing and logistics. Merchants can choose the warehousing and logistics service providers that the platform cooperates with according to their own capabilities, or they can find their own warehousing and logistics service providers according to their own capabilities. In addition, other aspects are also handed over to the platform like “full-hosting”.
2. What is the difference between Temu semi-hosting and Temu full-hosting?
One is stocking. In the full-hosting model, Temu has strict requirements for stocking, which requires selection, sample sending, version review, and image review. However, in the semi-hosting model, the above steps are not required. Merchants only need to submit products and fill in basic information, while maintaining inventory.
The second is logistics. In the full-hosting model, merchants must replenish TEMU’s domestic warehouses, such as Guangzhou, Yiwu, and Hong Kong. This part of the logistics freight is borne by the merchants themselves, and then the platform will be concentrated overseas. In the semi-hosting model, merchants need to complete the logistics services of the whole process, including warehousing management, distribution performance, inventory maintenance, terminal distribution, and reverse logistics.
As for other business, after-sales, price, etc., they are still left to Temu. The advantage of TEMU’s semi-hosting model is that it can relieve the marketing and customer service pressure of merchants, improve the professional knowledge and resources on the platform, and improve the competitiveness of products.
Temu semi-hosting and Temu full-hosting are innovative operating models launched by e-commerce platforms. The full-hosting model allows merchants to focus only on supply, while merchants in the semi-hosting model can choose their own cooperation methods in warehousing and logistics. The two models differ in terms of stocking and logistics, but both can help merchants improve their competitiveness and reduce the pressure on operations and customer service.