The categories that require the most FDA regulation (tobacco products, drugs, biologics, animal drugs, and food) are either completely banned or require special permission to sell on Amazon. How long does it take to get approval to sell cosmetics on Amazon? Cosmetics fall into Amazon’s gated product categories. It takes 2-4 weeks to review your account before you can sell cosmetics on Amazon. However, there are specific requirements that sellers must meet to get approval from Amazon.
How does it take to get approval to sell beauty products on Amazon? What are some of the must-follow steps to ensure consistency and long-term success? If done well, this can be a very lucrative category with sales potential.
According to eMarketer, cosmetics (a subcategory under Amazon’s Beauty and Personal Care category) is the third fastest growing category, behind food and beverages and apparel accessories.
The cosmetics subcategory, once very limited in online retail, has shown tremendous growth after the launch of the platform and has gained demand in a short period of time.
Amazon divides beauty products into the following subcategories: Skin Care, Makeup, Hair Care, Oral Care, Perfume, Tools and Brushes, Men’s Grooming, Salon and Spa, Professional Skin Care, etc. These specific subcategories really help buyers and sellers understand the products specifically and make it easier for sellers to understand the process of platform categories.
Beauty products, especially cosmetics, have shown a huge market. The sales data of beauty products on Amazon has increased year by year, which is unquestionable, but it is not easy to sell beauty products on Amazon. Generally speaking, more than 90% of cosmetics are branded products. The reason is that cosmetics are products that involve chemicals and laboratory research and development.
Companies with a lot of money can afford the cost of research and development, so they spend a lot of money on marketing these products. Products that are well promoted always sell well, and people generally buy beauty care products sold by these big brands. No one wants to take a risk with some obscure brands. But if the seller has a private brand, it is likely to sell beauty products well and make huge profits from them. Sellers need to make sure that they sell well to make more money. In short, if the seller has a private brand and has experience in selling beauty products in the past, then the product has the potential to sell well. If the seller just wants to sell at retail, the profit will be very small considering the costs and other expenses related to Amazon, or even just treat it as a simple business. Simply selling goods on Amazon without any promotion or brand foundation is basically impossible to sell well.