The eight responsibilities that cross-border e-commerce platforms need to bear, including the maintenance of transaction rules within the platform, consumer rights protection, quality and safety risk prevention, and risk control of false transactions and secondary sales, have become the core of corporate compliance and the starting point of customs supervision. In summary, they involve three aspects: security control, risk management, and data management.
Data management capabilities
The “Customs Advanced Certification Standards for Cross-border E-commerce Platform Enterprises” mentions that enterprises should “establish back-end business risk management databases such as intellectual property databases, price databases, historical transaction databases, and enterprise information databases. Provide information and data on risk prevention and control upon request from the customs.”
In actual business, some e-commerce platforms have problems in the management of price databases and historical transaction databases. For price databases, distinguishing the original price of goods, the general promotional price, and the targeted promotional price (such as VIP price) and strictly reading the correct price for declaration in accordance with customs regulations are capabilities that platform enterprises generally lack. Verification of data management capabilities can be carried out by combining system setting rules with random sampling of actual business data for comparison. The historical transaction database data plays a vital role in the subsequent inspection of the goods sold by the customs and the internal risk control department of the enterprise. The enterprise should save the snapshot of the sales webpage, and only sell relatively fixed products for a certain webpage address. After the product is no longer sold, the webpage should be removed from the shelf and sealed.