With the in-depth development of globalization and the Internet, cross-border e-commerce has become an important way for more and more overseas brands and merchants to expand their markets. Tmall Global, as a cross-border e-commerce platform under the Alibaba Group, directly supplies high-quality overseas products to Chinese consumers, providing an important window for overseas brands and merchants to enter the Chinese market. So, what does it mean to enter Tmall Global? What are the entry requirements that merchants need to meet?
1. What is Tmall Global Entry
Tmall Global Entry refers to the process in which overseas brands and merchants go through the Tmall Global platform, undergo a series of audits and certification procedures, become legal sellers on the platform, and then sell their products to Chinese consumers. Entering Tmall Global means that merchants can make full use of Tmall Global’s brand influence and user resources to quickly open up the Chinese market and achieve sales growth and brand promotion.
Merchants entering Tmall Global need to meet a series of requirements to ensure the quality of their products and service levels. First, merchants need to have legal business licenses and tax registration certificates and other qualifications to prove their legal business status. Secondly, merchants need to provide relevant certificates and inspection reports for the products to prove the quality and safety of the products. In addition, merchants also need to comply with Tmall Global’s platform rules and policies, including requirements on product quality, after-sales service, intellectual property rights, etc.
2. What are the requirements for entry?
Tmall Global has strict and detailed requirements for merchants to enter the platform to ensure the quality of goods and service levels on the platform. In terms of brand, Tmall Global requires merchants to be overseas brands or brands registered abroad, and the brand registration time must be more than one year to ensure the stability and credibility of the brand.
In terms of the store opening entity, Tmall Global requires merchants to be enterprises registered overseas or in Hong Kong, Macao and Taiwan to ensure the legitimacy and stability of the merchants. At the same time, the goods sold by merchants must be goods from overseas or Hong Kong, Macao and Taiwan, and meet the sales requirements of Tmall Global to meet the needs of Chinese consumers for high-quality overseas goods.
In addition, Tmall Global also requires merchants to have cross-border e-commerce operation experience and be able to provide efficient pre-sales and after-sales services to ensure consumers’ shopping experience. Merchants must also have relevant qualifications, such as business licenses, tax registration certificates, etc., to prove their legal business identity.
In short, entering Tmall Global is a process that requires meeting multiple requirements, but it is also the only way for merchants to open up the Chinese market and realize brand value-added. Only merchants that meet the requirements can gain more recognition and trust from consumers on the Tmall Global platform, thereby achieving sustainable business development.
Entering Tmall Global provides an important opportunity for overseas brands and merchants to enter the Chinese market. By understanding and meeting the entry requirements, merchants can smoothly start their cross-border e-commerce journey on the Tmall Global platform and achieve sales growth and brand promotion. At the same time, merchants should also continuously improve their service level and product quality to win the favor and trust of more Chinese consumers.