With the increasing activity of cross-border e-commerce, price reduction and promotion have become an important means to attract consumers, expand market share, and quickly recover capital. However, due to the particularity of cross-border imported goods, price reduction sales are not simple price adjustments, but need to follow the supervision regulations of customs to ensure legality and compliance. This article will explore the price reduction sales strategy and promotion application process of cross-border imported goods, and provide a useful reference for cross-border e-commerce platforms.
1. Price reduction sales strategy for cross-border imported goods
The price reduction sales strategy for cross-border imported goods should be formulated according to the actual situation of the goods and market demand. Generally speaking, when the promotion price is higher than the customs filing price, merchants can directly sell at the promotion price without reporting to the customs. However, when the promotion price is lower than the customs filing price, merchants need to submit a promotion application to the customs and report the reasons for the price reduction in detail. Merchants can only sell at the promotion price after the customs has approved it.
When formulating a price reduction strategy, merchants also need to pay attention to some special circumstances. For example, when the goods are approaching the expiration date or the packaging is damaged and cannot be sold normally, merchants can apply to the customs for sales at a price lower than the filing price. In addition, merchants need to ensure that the price reduction will not cause customs to suspect tax evasion.
2. Cross-border store promotion application process
In order to ensure the smooth implementation of cross-border store promotion activities, merchants need to follow a certain application process. First, merchants should prepare the store connection page, original price, promotion price, quantity, promotion date and other relevant information in advance. This information will help customs understand the specific situation of the promotion activities.
Next, merchants need to write a promotion description report, detailing the purpose, method, time, scope, etc. of the promotion activities. The report should be true and accurate so that customs can review the promotion activities.
After completing the report, merchants need to submit the report to the e-commerce department or the corresponding supervision department of the customs area where they are located. Customs will carefully review the report and decide whether to approve it based on the actual situation.
Once the customs approves the promotion activities, merchants can modify prices in the store and carry out promotion activities. During the promotion period, merchants should pay close attention to sales and adjust strategies in a timely manner to ensure that the activities achieve the expected results.
3. Notes
During the process of cross-border imported goods price reduction sales and cross-border store promotions, merchants need to pay attention to some matters. First, merchants should ensure that promotional activities comply with customs regulations and requirements to avoid violations. Secondly, merchants should properly keep relevant records and vouchers of promotional activities for customs inspection. In addition, merchants should also pay attention to changes in customs policies and adjust sales strategies in a timely manner to adapt to market demand.
The price reduction sales strategy and promotion application process for cross-border imported goods are important links in the operation of cross-border e-commerce platforms. Merchants should fully understand the regulations and requirements of customs, formulate appropriate sales strategies, and follow the application process to carry out promotional activities. Through reasonable price reduction sales and effective promotional activities, merchants can attract more consumers, expand market share, and achieve rapid business development.