Driven by the wave of globalization, cross-border e-commerce has become an important way for more and more sellers to expand their business and achieve brand internationalization. As a leading e-commerce platform in China, JD International provides sellers with a variety of cross-border e-commerce models, among which buyer stores and overseas stores are particularly popular. So, as sellers, how should we choose between these two models to better meet consumer needs and achieve commercial success? This article will analyze the differences between JD International buyer stores and overseas stores and the entry process in detail to help you make a wise decision.
1. JD International Buyer Store: Selected Products, Quickly Reach Consumers
JD International Buyer Store, as a new cross-border e-commerce model created by JD, is deeply loved by consumers for its selected products, authentic guarantee and fast delivery. As a seller, entering a buyer store means that your products will have the opportunity to be understood and purchased by more Chinese consumers.
The process of entering a buyer store is relatively simple, mainly including online application, submission of materials, review and signing of contracts. Sellers can operate overseas big brands without brand authorization, which provides valuable opportunities for many sellers who want to enter the Chinese market but lack brand authorization. However, it should be noted that the buyer store model has high requirements for product quality and merchant reputation. Therefore, when sellers are preparing to enter, they should ensure that the products they sell meet relevant standards and have good business reputation.
2. JD International Overseas Stores: Direct supply from brands, showing the strength of merchants
JD International Overseas Stores focus more on the operation of brands and merchants themselves. Merchants entering overseas stores need to provide brand authorization to prove the legality and quality of their products. This model enables consumers to contact brands more directly and enhances consumers’ trust in products.
The entry process of overseas stores is relatively strict. Merchants need to provide documents such as overseas company registration certificates and undergo strict review by the JD platform. Although this process is cumbersome, it ensures the authenticity and product quality of the merchants entering, providing consumers with a more reliable shopping environment.
For sellers, choosing the overseas store model means that they need to pay more attention to brand building and product quality. By carefully building a brand image and providing high-quality products and services, sellers can establish a good reputation on the JD International platform and attract more loyal consumers.
III. Comparison of entry process and selection suggestions
When comparing the entry process of buyer stores and overseas stores, sellers should make choices based on their own product characteristics and operation strategies. If you have unique product resources and want to quickly reach Chinese consumers, then the buyer store model may be more suitable for you. If you focus on brand building and want to demonstrate the strength of the merchant through the JD International platform, then the overseas store model may be more suitable for you.
No matter which model you choose, sellers should ensure that the goods they sell meet the relevant standards and have a good business reputation. At the same time, it is recommended that sellers read the entry guide of JD International in detail to ensure that the information is complete and meets the requirements so as to successfully complete the entry process.