Many Amazon sellers are worried about how to come up with a good product title. This article will share with you how to write a title for Amazon to follow other people’s products.
One thing you need to know is that the title of a product cannot be modified after it has been sold for a period of time, so you must prepare a good title when uploading the product.
Three mainstream Amazon title writing methods:
1. Clear at a glance
Structure: Brand+core keywords+keyword auxiliary words (derivative words)
Advantages: It can better describe the various contents of Amazon products. It is more in line with Amazon’s title aesthetic standards. This title can allow buyers to better understand what the product is and what it is used for. It is particularly distinguished between primary and secondary, and the readability and searchability of the title are retained.
Disadvantages: This way of writing a title does not have any highlights or novelties. The auxiliary role of the seller’s keyword search keyword does not account for a particularly large weight.
2. Routine type
This method is more popular among Amazon’s early follow-up sellers. Is to put the core keywords of the product in the front position, and place Brand after the core keywords.
Structure: core keywords + Brand + keyword auxiliary words
Advantages: The weight ratio of the core keywords of this method is relatively large, mainly based on keywords.
Disadvantages: This way of title creation does not particularly meet the title standards stipulated by Amazon.
3. Obsession type
This method is the easiest and particularly easy to operate, which is to stack all the keywords. For buyers, the experience is not particularly good, and the keywords in the title cannot be used for search, and the weight of the keywords owned is relatively low.
Combining the above, we can draw a conclusion that sellers should pay attention to the following when creating Amazon follow-up product titles:
1. It is best to put the core keywords in the front position.
2. The position after the keywords is the auxiliary words.
3. The title has greater searchability and has a higher proportion than readability, because Amazon pays more attention to customer experience.
4. When writing a title, you must pay attention to the grammatical issues of the title and avoid making mistakes.
5. When writing a title, you must be careful not to infringe on copyright, otherwise there will be serious consequences.
The above is the editor’s summary of how to write Amazon follow-up titles, I hope it will be helpful to you.