As one of the earliest companies in the world to start e-commerce, Amazon has long been a household name. For foreigners, Amazon is an important channel for them to buy goods online. In order to give consumers a better shopping experience, Amazon has set up 15 sites around the world, including the Australian site. For sellers on the Australian site, it is important to understand the basic situation of Amazon Australia in order to facilitate subsequent operations.
Amazon Australia started operating in 2017. Compared with other Amazon sites, the proportion of Chinese sellers on the Australian site is higher than that of other Amazon sites. Therefore, the Australian site has great potential, and Chinese sellers also have great advantages.
First of all, we must understand the basic situation of Australia.
Australia, usually referring to Australia, has a territory of 7.69 million square kilometers. It is the smallest continent and the only country whose territory covers an entire continent, so it is also called “Australia”. Australia is rich in animal and plant resources, and its highly developed animal husbandry brings a steady stream of funds to Australia. High-quality dairy products and wool products are deeply loved by domestic consumers. Next, let’s take a look at the basic situation of Amazon Australia.
First, e-commerce is developing rapidly and has a broad market. In 2019, e-commerce sales on Amazon Australia increased by 18% year-on-year, and Australia has a large population base. There are about 700,000 overseas Chinese in Australia, accounting for 3.5% of the settled population. As a highly developed capitalist country, the most developed country in the southern hemisphere, the 12th largest economy in the world, and the fourth largest exporter of agricultural products in the world, the latest survey in 2020 shows that Australia’s per capita annual income is as high as 82,435 Australian dollars. The per capita income level is second only to Switzerland, ranking second in the world. In Australia, more than half of consumers choose to shop online. A survey in 2018 showed that Australians spent a total of 28.6 billion Australian dollars on online shopping.
Second, the policy of the Australian station is tilted. Operating e-commerce in the Australian station, with 0 tariffs, has attracted more and more e-commerce companies and individuals.
Third, a complete logistics system and preferential logistics prices. In order to expand the market and improve the performance of merchants, Amazon has increased its capital investment in the Australian station, opened multiple channels, and achieved two-day delivery in more than 80% of the world’s regions, reducing consumers’ waiting time.
In addition, it is necessary for sellers on the Australian site to understand the local shopping season. There are different holidays every month. Back to school season in January, Valentine’s Day in February, college back to school season in March, Easter in April, Mother’s Day in May, June, fiscal year-end promotion, Prime Day in July, Father’s Day in September, Halloween in October, Black Friday in November, and Christmas in December. On Amazon, Black Friday and Cyber Monday are the most well-known and active holidays. Many consumers choose to carry out large-scale shopping activities at this time. Therefore, sellers must seize the opportunity, carry out publicity activities in advance, increase discounts, and improve sales performance.