Under the trend of global economic integration, import and export exchanges between countries are becoming increasingly frequent, and the world trade volume is showing a rapid growth trend. At the same time, the consumer market is also showing a new trend of globalized shopping consumption, and the concept of “buy globally, sell globally” is deeply rooted in the hearts of the people. Cross-border e-commerce, as a bridge connecting the global market, has become a hot opportunity at present. However, it is not easy to enter the import cross-border e-commerce platform. It is necessary to prepare a series of materials and meet the corresponding qualification requirements. This article will analyze in detail the materials and qualifications required for entering the import cross-border e-commerce platform to help merchants better grasp the new opportunities of cross-border e-commerce.
1. Enterprise qualification requirements
First of all, enterprises entering the import cross-border e-commerce platform must meet certain qualification requirements. These enterprises usually need to be registered outside the Chinese mainland (including Hong Kong, Macao and Taiwan) and provide the corresponding registration certificate. In addition, it is also necessary to provide the identity documents of the legal representative of the overseas enterprise company and the identity documents of the store manager. It is worth noting that some private domain traffic cross-border e-commerce platforms do not have strict requirements for overseas companies, and domestic companies can also apply for entry.
Secondly, enterprises entering the import cross-border e-commerce platform need to clarify the commodity customs clearance mode and choose one or more of the direct bonded mode, BC direct mail mode or CC mail mode. When preparing the materials, it is necessary to provide the customs or bonded warehouse information filed by the enterprise, as well as the filing information at the Chinese customs. Enterprises can find suitable bonded warehouses on their own, or seek recommendations from the platform when entering the platform.
Third, product brand qualification requirements
Finally, the product brand qualification of entering the import cross-border e-commerce platform is also an important link that cannot be ignored. Enterprises can operate their own brands or authorized brands registered overseas (including Hong Kong, Macao and Taiwan). For enterprises operating their own brands, they need to provide the registration number and registration certificate of the overseas registered trademark; for enterprises operating authorized brands, they need to provide complete authorization certificates. It should be noted that brand authorization generally cannot exceed the second-level authorization, and some small and medium-sized cross-border e-commerce platforms may have no special requirements for brand authorization.
In summary, entering the import cross-border e-commerce platform requires preparing a series of materials and meeting the corresponding qualification requirements. Enterprises need to pay attention to aspects such as enterprise qualifications, commodity customs clearance mode, and commodity brand qualifications to ensure that they meet the requirements of the platform. At the same time, there may be certain differences between different platforms. Merchants need to carefully understand the specific requirements of the platform before settling in, so as to better complete the settlement process.