For novice sellers of independent websites, it is very necessary to understand the necessary procedures for establishing a cross-border e-commerce independent website and the methods of product selection. This article makes a targeted explanation from four aspects, including independent website establishment, marketing and independent website product selection, to help all novice sellers start the road of independent website operation.

1. Website establishment.

1. Naming. Sellers need to try to choose a good brand name for the name of the cross-border e-commerce independent website, which has a significant impact on their corporate image.

2. Logo design. The logo design of the self-built website is also an issue that needs special attention during the website construction process. Sellers can use Canva to achieve the early logo design.

3. Purchase a domain name. After the seller successfully registers the self-built website, the system will generate a second-level domain name for free, but the second-level domain name often has a platform logo, which is not convenient for buyers to record and discover. Sellers can purchase domain names on GoDaddy and Namecheap, and then sellers need to deeply bind their own domain names with the store.

2. Product selection.

Product selection is a very important operation content whether in cross-border e-commerce third-party platforms or cross-border e-commerce independent stations. In the process of product selection, sellers can refer to the product selection data of third-party cross-border e-commerce platforms to achieve product selection screening. Generally speaking, most of the products sold by independent stations are products that customers find difficult to buy offline in their daily lives. The products of independent stations should be innovative and meet the needs of some specific user groups, so as to help sellers open up the market.

Three, marketing.

Unlike third-party cross-border platforms, cross-border e-commerce independent stations do not bring their own traffic in the early stage of establishment. If independent station sellers want to obtain traffic, they mainly achieve it through paid promotion and free traffic.

1. Free traffic. SEO optimization, SNS social marketing, reddit forum marketing, SMS marketing, edm email marketing and other methods are the source channels of free traffic. Free traffic is slow to take effect, and sellers need to pay attention to the accumulation of fan groups for their own sites in order to play the effect of free traffic in the later stage.

2. Paid traffic. The main forms of paid traffic include Facebook advertising, Tiktok advertising, Google marketing, SEM marketing, online alliances, influencer marketing, video marketing, etc. The cost of paid traffic is essentially unlimited, and sellers can choose the appropriate promotion plan based on the feedback from advertising investment.

If you want to do a good job in cross-border e-commerce independent stations, it is important to grasp the way and scale of traffic acquisition. For small and medium-sized sellers, cross-border e-commerce independent stations undoubtedly have less competitive pressure. Cross-border e-commerce independent stations have something in common with the operation of third-party cross-border platforms, but because cross-border e-commerce independent stations have relatively higher degrees of freedom, small and medium-sized cross-border e-commerce sellers have more possibilities.