Merchants who have settled in the Shopee platform will put a lot of products on the shelves of their stores, and will use the top promotion function. Using it can let users see it at first sight, get more exposure and traffic to increase conversion rate. So, how to use Shopee top promotion?
1. Shopee top promotion operation steps:
On the My products page, you can click “Boost Now” (click me to top promotion). You can choose to expose 5 products within 4 hours. After 4 hours, you can re-top, and the product will be topped at the front position of the corresponding category page of the corresponding site for display. (Mobile phones and computers can operate top)
If the newly listed products want to quickly obtain rankings and traffic, then you need to seize the next batch of platforms. This free product formulation promotion method is used well, and it can quickly increase the popularity of the product.
2. What are the effects of product top?
For products that have been topped before, they can be displayed in turn under the keyword search category, which can increase more exposure and display.
Under “latest”, the weight of product ranking will not be too inclined to sales and reviews, and products that have been pinned will receive a high search weight.
In addition to the main site search, pinned products will also be displayed at the front in the seller’s store.
After the buyer enters the store, if he checks the “latest” sorting method in the store, he will give priority to the products that have been pinned in the store.
It is convenient to promote the latest new products or products that want to be popular. In this way, indirect conversion of traffic can be achieved.
3. Suggestions for manually pinning products:
Frequently pin new products for promotion; it is not recommended to use the pinning function for hot-selling products that have already gained a certain degree of popularity, which will affect the title search of the product; it is best to pin products in different time periods during the prime time of each site.
Merchants on the Shopee platform often use the pinning method to divert product traffic during the operation of the store. Generally speaking, more traffic can be obtained after pinning, which is a very useful method.
However, sellers need to pay attention to the fact that if they want to use top promotion, they need to be careful when choosing products. They must be interesting to buyers. This product can directly and effectively attract and impress consumers, so that transactions can be facilitated more quickly and sales can be increased. I hope the above content is helpful to you!