I believe that many new Amazon sellers will be confused when choosing products for the first time. Look at this, it feels good. Look at that, they think it’s okay too. They simply couldn’t get started. After watching for a long time, they still had no clue. However, the product selection steps are different. By following the product selection steps, novice sellers can avoid unnecessary detours. Let us share some Amazon selection steps.
1. Clarify product costs and cost budgets.
Good products can make us make money, so we should calculate the cost of the product and related costs. Including product procurement costs, main logistics costs, FBA distribution costs, etc.
2. Investigate the market performance and potential of the product.
When we find an interesting product and think it can do it, we must go to the Amazon platform to conduct market research. Study the market performance of the product, how many sellers are selling it; analyze the good and bad reviews of the product, especially the bad reviews; you also need to study the market potential of the product, whether it is a red ocean product or a blue ocean product. During the research process, we’d better use some data analysis tools.
3. Get inspiration for new products.
This refers to how to find new products, which requires sellers to be diligent enough and a little sensitive to the market. We can find it through modules such as Bestselers or Newrelease on the Amazon site, through social platforms such as Facebook, youtube, and instagram, or through wholesale platforms such as 1688. Of course, we can also visit offline exhibitions.
4. Find suppliers and discuss cooperation details.
After completing the first three steps, if we think it can continue, then we need to find a supplier. Many domestic sellers will basically go to 1688. After finding a supplier, we’d better choose two or three to look at samples, and this cost cannot be saved. Because the gap between online pictures and actual products can be huge, the right choice can only be made after comparison.
After confirming the sample, you can discuss the cooperation details with the supplier. For example, whether the price can be more favorable, whether there is a tiered price, whether the packaging can be improved, whether the labeling can be helped, whether the mail can be packaged, etc. Different suppliers will have different service attitudes. If you can meet a supplier with good products and good services, please cherish it.
5. Improve products and launch new products.
After determining the samples and suppliers, we can discuss the improvement details with the suppliers based on previous research, such as bad comments fed back by buyers, and whether the suppliers can improve one by one. For example, whether the packaging is okay, whether it can be replaced with better quality, etc.
I have what others don’t have, but I have the advantage of what others have. When making products, you should try your best to establish your own comparative advantages so that you can stand out from your competitors.
The above five points are the product selection steps for sharing. There are many steps for product selection. What suits you is the best. As the saying goes, hard work can make up for weakness. As Amazon sellers, we still need to learn and practice more.