Christmas is important to all brands and for most foreigners, it is the only opportunity to spend the holiday with the people they know and love. After a professional questionnaire survey, 37% of the respondents said that income or financial security is the top factor influencing their decision on what to buy or how to buy gifts and celebrations in the run-up to Christmas.
In everyone’s mind, Britain, which is located in the West, is a very traditional, very rule-abiding and conservative country. If there had not been the impact of the epidemic, most people’s first choice for shopping would still be offline stores and shopping malls. However, the sudden epidemic has changed many people. Being trapped at home has led many British people to try online shopping and realize the benefits brought by the Internet. During the epidemic, online shopping sales in the UK have been growing, and many British people have developed the habit of shopping online. Developed the habit of online shopping.
According to relevant survey data at the end of 2020: British online shopping is a new normal: 44% of people plan to do more Christmas shopping online, and one-third of people said that they will do more Christmas shopping online in 2020. I only shop online every year. As many as 56% of respondents picked up a new hobby or interest (31% observed a family member sharing the same hobby or interest). Of these new enthusiasts, fully three-quarters plan to continue doing so.
Whether you are on Amazon UK or eBay, you must take a look at the following product categories during Christmas, because these categories have been proven to be the types that British people prefer at Christmas:
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The most popular new online shopping hobbies among British people are:
1. Baking (20%)
2. Gardening (20%)
3.DIY or home decoration (14%)
4.Sports or fitness (14%)
5.Board games or jigsaw puzzles (10%)
6. Crafts (10%)
7. Video games (9%)
8. Painting (7%)
9. Photography ( 5%)
10. Hairdressing (4%)
11. Musical instruments (4%)