Before doing OZON, cross-border sellers must understand the things that are explicitly prohibited by the platform, ensure that their accounts are in safe operation, and avoid accidentally stepping on the red line and being accidentally killed or blocked by the platform, causing huge losses. So what are the main factors that lead to OZON stores being banned?
1. Store problems.
If a store does not operate or issue orders for a continuous period of time, it will be judged by the platform as abandoning operations or operating poorly.
The account that was successfully registered for the store was not activated or the product was mistakenly thought by the platform to be an account backup service provider.
OZON account is in arrears with platform fees (sales are not enough to deduct commissions, logistics, advertising and other expenses).
Using overseas warehouses or false tracks for delivery operations, the account is suspected of fraud, and the store initiates a suspicious activity complaint.
2. Product problems.
100% of the products in the store are unsold, viewed or added to the shopping cart (within 180 days);
The products sold involve counterfeit or prohibited products (authorization documents and platform prohibited products);
Selling infringing products violates the rights of third parties or fails to upload supporting documents (trademark rights, copyrights, patent rights, designs, complaints from Russian suppliers or brand authorized agents);
< p>The product quality is poor and has been complained by buyers many times (once it is judged to be a fake and shoddy product, the product will be removed from the shelves immediately, and in serious cases, it will be closed directly).
Violate the site rules or the terms of the agreement with OZON (for example, trying to copy product cards or filling in inaccurate information);
The approval rate for bulk uploaded products is seriously low;
Complaints about the sale of a large number of store products protected by brand trademarks will be dealt with, and the account will be banned depending on the seriousness of the case.
3. Logistics issues.
The comprehensive index of store service quality is unqualified (logistics channel errors, late delivery, distribution, order cancellation, overdue delivery, etc.);
Logistics channel errors (such as door-to-door channels) Delivery using self-pickup logistics);
There are too many late deliveries (more than 5%, the store will be closed for 7 days for the first time, 14 days for the second time, and permanently for the third time);
The number of order cancellations is too many (more than 5%; note: except for orders canceled by the buyer, automatic cancellation by OZON, etc. that are not caused by the seller).
The main reasons why OZON stores are blocked are the above three, and there are other reasons. If the circumstances are serious, the OZON store account will be blocked, but in the initial stage, if the severity is minor, the products will only be hidden. Punishments such as carding and deactivation of warehouses. If the seller still turns a blind eye, he will suffer the most serious punishment or even have his account banned.