Creating a hot product on Amazon requires the combined efforts of multiple factors. This article will introduce a summary of Amazon’s methods for creating explosive products.
1. Product selection.
The prerequisite for creating a hit product is product selection. Only by selecting the product well can you have the chance to make a hit product. When sellers are developing products, they must first do market research, analyze the supply and demand relationship of the product, and find out the pain points of consumers, so that they can have the opportunity to develop new hot products. Sellers can pay more attention to some foreign product trend review blog websites, which will help to deeply understand and analyze foreign markets and pave the way for product selection.
2. High quality and good price.
Only when the pricing of a certain product can meet the following requirements, sellers are recommended to choose: target pricing <price of the highest-ranking product*0.9; target pricing<new product price*09.
Basic product pricing ranges from US$15 to US$100, and premium products range from US$20 to US$75. Any product over $50 is not in the customer’s “impulse purchase range”. Perhaps higher profits can make up for the lack of sales, but this is limited to a certain range.
3. Listing optimization.
Show the product’s advantages and functions through titles, pictures, five-point descriptions, price advantages, Reviewers, instructions, Q&A, etc. If you want to increase product traffic, the root cause lies in optimizing Listing. The most important parts of Listing are Title, keywords, Reveiw, etc. Doing them well is equivalent to optimizing Listing. The design of the picture should highlight the main body of the product, its selling points, and a detailed introduction to its functions. More importantly, the pictures placed in the listing must be high-resolution. Clear pictures can give buyers a better visual experience, which plays a big role in the exposure of the product.
4. Sufficient inventory.
Creating a popular product cannot be supported by sufficient inventory. Amazon pays most attention to user experience, so sellers must not be out of stock or out of stock to avoid negative impacts.
5. Branding.
During the sales process, sellers must continuously improve their brand reputation through various store operations, retain more users, and create brand effects. In addition, it is recommended that sellers make vertically specialized products, because focusing on one category can make customers feel the seller’s determination to specialize in a certain product, which will help increase the purchase rate and repurchase rate. This is not only good for brand operations, but also helps The online sales of new products of the same category can promote the traffic, sales rate, conversion rate and other data of the whole store’s products.
The above are several methods for creating popular products on Amazon, which can be learned by Amazon sellers. By learning these methods, Amazon sellers believe that they will be able to create popular products for their own stores.