Talent collaboration is a common way for companies to promote their brands/products or marketing activities. On the one hand, celebrities have a large number of fans and can quickly increase their exposure. On the other hand, experts have high-viscosity fans and users, and they can gain more trust by recommending products. In order for merchants to cooperate with influencers more conveniently, TikTok Shop Talent Plaza provides a platform for merchants to establish contact with intended influencers, open cooperation, and help merchants and influencers reduce communication costs and improve cooperation efficiency. So how should merchants use Talent Plaza to find target talents accurately and effectively?
1. Clear cooperation goals
Merchants must clarify cooperation goals based on different marketing goals, determine cooperation goals, and then adopt different strategies to find talents, so clear cooperation goals are crucial important. Generally speaking, cooperation goals are divided into two categories:
1. Brand promotion: Use the influence of experts to help brand promotion, establish brand image and brand awareness among buyers, and complete the brand “seed” Grass”. Generally speaking, the marketing budget is relatively sufficient, including but not limited to scenarios such as launching new products, testing products, shopping festivals and other large-scale promotional activities.
2. Sales promotion: with commodity trading as the main purpose, increasing commodity sales through cooperation with experts, focusing on profit margins and ROI, the general budget is limited, and it is necessary to carefully measure channel costs such as commodity costs and influencer commissions .
2. After clarifying the goals of cooperation, then select the talents
Merchant can complete the selection of talents in the TikTok Shop Talent Plaza, and can judge more effectively through indicator analysis data. To establish contact with the influencers who plan to cooperate, the indicator data of the influencer square not only needs to pay attention to the influencer’s existing sales performance, but also the input and content interaction performance of the influencer. Merchants can quickly find powerful and potential influencers. Let’s start further cooperation. The core indicators that merchants need to pay attention to include product categories, number of fans, and fan portraits.
1. Product categories
Product categories refer to the top three product categories in the expert’s sales history. Filter the product categories that match the merchant’s business category on the [Master Plaza Home Page].
2. Number of fans
Merchants can filter the number of fans on the [Daren Square homepage]. The classification standards for the number of fans are 1K-20K, 20K-100K, and 100K-500K. , 500K-1M, and above 1M, merchants can select experts with different fan levels according to the needs of the products.
For brand promotion goals: It is recommended to filter the number of fans to be more than 500K, which will achieve better promotion results.
For the goal of increasing sales: the number of fans can achieve the goal of increasing sales when the number of fans is more than 20K.
3. Fan portraits
Proportion of 18+ fans: According to past data analysis and research results, 18+ users are usually the main force in e-commerce shopping, so the proportion of 18+ fans is also Recommended indicators to pay attention to. Merchants can see the celebrity’s fan portraits on the [Master’s Home Page], including the age distribution of the fans for reference.
Fan gender ratio: Choose different fan gender ratios according to different business categories. In beauty, clothing, home and other categories, female users are the main e-commerce buyers. Merchants can understand the proportion of fans through the fan portrait section on the homepage to help make judgments.
The above is the content shared with sellers on how cross-border sellers can find talents to cooperate with on TikTok. I hope it will be helpful to sellers. Lianlian Cross-Border Payment uses professional and considerate services to allow users to conduct cross-border business with peace of mind and confidence, helping more users to bring excellent products and services to the global market in a more efficient manner for better operations.
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