In recent years, in addition to the huge cross-border e-commerce giants Amazon and eBay, independent cross-border e-commerce stations are not far behind. More and more sellers, especially large sellers, will choose to open up another road for cross-border e-commerce website construction without giving up the e-commerce platform. Although independent stations have their advantages, they actually have certain competition and pressure compared with platforms. The following will share with sellers what they need to pay attention to when optimizing keywords for independent website SEO.
1. Grasp the theme of the website.
Once you have determined the core keywords of your website, do not change them at will. This also means that the articles on the website should be centered around core keywords. It is recommended not to publish content that is not related to the core keywords of the website.
But if there are no core keywords, website optimization may be a mess.
But if you choose the wrong core keywords and cannot correctly choose the keywords suitable for your website, even if you attract a lot of traffic, you may not be able to convert.
But if the core keywords are difficult to choose wrong, if the keywords are too difficult to choose, the website will not be able to do keyword rankings, nor will it be able to obtain traffic from natural rankings.
2. Popular keywords keep up with the trend of the times.
Search engines like current articles but not old news. They must expand the vocabulary that becomes popular with the times.
3. Long-tail keywords are the focus of traffic.
Core keywords are not easy to do and require long-term and unremitting efforts. In most cases, we need to do more long-tail keywords on the article page. Now with the support of Baidu Bear’s Palm, high-quality original articles can easily be ranked for long-tail keywords.
With the support of a large number of long-tail keywords, the ranking of core keywords will gradually improve.
Although the core keywords have been determined, long-tail keywords still need to be greatly expanded. It is recommended that you only include 1-2 long-tail words in the same article, and the keywords in each article cannot be the same. Of course, this is ideal.
When searching for some keywords, the search engine may have multiple pages of ours, which is normal. If you search for a brand name, you’re bound to be returned to a lot of pages. Therefore, long-tail keywords always require SEO optimization.
4. Improve the conversion rate of transaction keywords.
We were getting a lot of traffic, but the conversion rate was extremely poor. Why? The first possibility is that the website copywriting is poor, and the second possibility is that the keywords are chosen incorrectly. Maybe only some information keywords, no transaction keywords.
When we search for a word, the first website that appears on Baidu is usually considered the most authoritative and best brand. In other words, we need to build a reputation and a brand through SEO. Strive to do SEO optimization keywords to enter the top three, which means that the company represents the leading brand in the industry.
The above are the SEO keyword optimization techniques for independent websites shared with sellers. I hope it will be helpful to sellers. Lianlian Cross-Border Payment always pays attention to every little thing about independent sellers, and will also bring articles on related aspects in future articles to help sellers operate better.