As the Internet industry develops better and better, many people have opened their own businesses and switched to this industry. So, how can a Hong Kong company open a store on AliExpress? This article will introduce it.
I am doing cross-border e-commerce company registration and trademark matters. Here I would like to share with you a registration process for Hong Kong companies in the cross-border platform to register on the AliExpress platform.
The first step is to open the browser and search for AliExpress to find the official website of AliExpress.
The second step is to click on the registration button on the upper right corner of the page to fill in the basic email address that the seller registered when registering the company, and verify it.
The third step is to fill in the account information according to the prompts. The main content includes: password, the seller’s English name, and mobile phone number contact address, as well as whether there is operating experience on other platforms, etc.
At this point, the seller has successfully registered an AliExpress account.
Next, if the seller wants to open an AliExpress store, he or she needs to use the seller’s Hong Kong company or mainland business license, the merchant’s business license, and corporate Alipay, or the legal person’s personal Alipay on the business license. Certified store.
After the AliExpress store certification is passed, the seller needs to add a trademark in the background and apply for a business category.
What should be noted here is that the trademark and the business category applied for by the seller need to be consistent. That is to say, if the seller’s trademark is in the apparel category, then the category you apply for should also be in the apparel category.
During this period, if the application is completed, the seller needs to pay the corresponding annual fee. Currently, the annual fee for most categories on the AliExpress platform is 10,000.
In addition, when sellers operate their own stores, the fees that may be involved are mainly the commission of the platform, which is currently 8%. This means that if the seller completes an order, the platform needs to take 8% as commission.
Second, the logistics cost of delivery. If you use online shipping, the logistics fee is that after your package is delivered to the bank, the corresponding fee will be deducted directly from the AliExpress account or the seller’s Alipay, as well as the seller’s cost of purchasing the product. When sellers operate their own stores, they must constantly optimize their operating policies and techniques.