How can newbies operate the platform well on Shopee? Today, the editor has compiled seven strategies for novice sellers on Shopee, hoping to help everyone increase the chance of selling orders in their stores.
1. Store optimization is the foundation
Making full use of the store homepage is the foundation of all business strategies. It not only adds the logistics service delivery time, the online answer time range and the store’s return and exchange rules that buyers care about in the store introduction, but also defines product categories based on the store’s products, such as hot-selling areas, discount areas, etc. Provide customers with intuitive information about the seller’s store information when entering the store, and have a better shopping experience.
2. Product optimization is very important
Sellers need to optimize from the product level. Sellers can deeply optimize product titles and pictures. For products with complex operations and unique functional attributes, the product images should be completely set, and some videos can be used to display product information. When optimizing the product title, you can add more information related to the product description. keywords to increase the search rate of products. In optimizing product descriptions, sellers can use more humane language so that customers can be attracted and have a good impression of the product. Through the above multi-dimensional optimization of products, attract The customer places an order.
3. New products are released regularly in installments
During the promotion period, shopee’s Boost function allows sellers to launch new products at different time periods every day, and the platform will also launch new products at the same time. The product ranks first among similar products, helping the seller’s store continue to be exposed. In addition, the shopping peak hours of each market are different. Sellers launch new products during their new active time range to increase the daily order volume of the products. Analyzing shopee’s official data, the active time in Indonesia is about 11-13 in the afternoon; the active time in Taiwan is 22-24 pm; the active time in Malaysia and Vietnam is between 11-15 noon and 20-20 pm respectively. 22 o’clock.
4. Make full use of keyword advertising
Shopee keyword advertising is pay-per-click. By using keyword advertising, the exposure of your products can be increased, and your products can appear at the top of the search results page, thereby reaching more buyers. Therefore, sellers should recharge shopper keyword advertising fees in advance and purchase shopper keyword advertising in time to directly reach target users on key promotion days such as 9.9, 10.10, and 11.11!
5. Promotional combination is a shortcut
According to Shopee’s sales experience, promotional combination is the most powerful new feature launched for shoppers. Sellers can significantly increase the sales of their store products by making full use of promotional packages. For example, products sold through promotional combinations of mobile phone cases, eyeglasses, sunglasses, stationery and other accessories have greater sales. Because there is more demand for electronic products on the shopee platform, among them, the sales of 3C electronics stores that use promotional combinations have been growing steadily. At the same time, sellers can check which categories of products have repeated purchase records based on the historical data of products sold in the store to promote product combinations.
6. Actively purchase traffic packages
Purchasing traffic packages is also one of the most important marketing and promotion methods for sellers. According to Shopee, each website will have several traffic discount packages, including keyword advertising, free product coupons, display of special products for sale, product information push inside and outside the site, and other activities. Sellers who purchase traffic packages will bring more traffic to their stores.
7. Maintaining healthy indicators
In order to ensure that the store can have an excellent number of promotions, sellers need to provide customers with better after-sales service and some answers to questions, as well as a warehouse for store products. Adequate preparation of reserves. First, customer service can appropriately increase manpower to respond to customer needs and maintain a high online response rate. Secondly, if there are orders from customers with large demands, sufficient warehouse manpower and reserves must be ensured to avoid out-of-stock or lack of manpower to deliver goods in time.
The above is a guide for novice sellers on using shopee. If you want to get more tips on shopee seller operations, please continue to pay attention to Lianlian Cross-border Payment!