For Amazon sellers, continuous optimization of operating methods is a necessary measure for the sustainable development of the store. Sellers who want to optimize their operations need to find a stable growth strategy. It’s extremely important to understand the difference between Amazon Advertising search terms and keywords, and understand how to optimize them.
What Amazon sellers must realize is. Amazon advertising search terms and keywords must not be confused. The so-called search terms refer to the actual words that buyers enter when searching for products on Amazon. This is the contact point between the seller’s products and the buyer, and it is also an important part of the PPC strategy in many cases. The Amazon platform does not interpret and analyze the words entered by buyers in the search bar literally. PPC’s internal algorithm removes all additional language and punctuation marks to better reach the core content of the buyer’s search.
When choosing search terms and keywords, it is important for sellers to realize that punctuation and redundant words will, to a large extent, be viewed internally. ignored by the algorithm. In order to maximize revenue potential and advertising efficiency, sellers need to build and manage account strategies around search terms.
The purpose of a keyword is that the text of the keyword defines the search term it will trigger. Simply put, keywords are the prerequisites for triggering search terms. Keywords allow sellers to mass target search terms within Amazon’s PPC framework.
Keywords are where sellers manage bids. If sellers want to better manage bids, it is necessary to understand how the above keywords interact with search terms. The fundamental purpose of the so-called keywords is to help PPC position sellers more broadly, thereby maximizing the store’s product exposure. In this way, we can maximize the promotion efficiency and conversion rate of Amazon advertising.
The only point of contact a seller has with a buyer is really the search term, but the seller can manage bids and determine which search terms the only places where ads can show are for different types of keywords. This means that in order to effectively manage bids and achieve search term exposure, sellers need to become an insider between search terms and keywords. Understanding the interaction between search terms and keywords is a necessary condition.
The above are answers to questions related to Amazon search terms. As for the interaction rules between search terms and keywords, sellers can summarize them during the actual advertising process, so that they can find the most reasonable products for their own stores. bidding plan.