The first step is to enter a suitable Amazon site
There are currently 12 overseas Amazon sites that Chinese sellers can enter, including: the United States, Canada, Mexico, the United Kingdom, France, Germany, Italy, Spain, Japan, Australia, the Middle East and India. Which one to settle in? Two steps:
a. Look at the traffic of each site:
As the world’s first Amazon site, the United States undoubtedly has huge traffic and purchase demand. The power of the five European countries cannot be underestimated. Their combined power is no less than that of the United States. As an emerging market, Japan also has strong market demand.
b. Combine product selection and enter the appropriate site:
Which site is suitable to enter? In addition to site traffic, product selection must also be combined. For example, Americans are enthusiastic and unrestrained, love a casual life, and love outdoor sports, so casual clothing and outdoor sports-related products are relatively popular in the United States. Japan is very different. Japan has a small population and a large population, so consumers prefer to buy small and refined products.
The second step is to upload the Listing and continuously optimize it
On Amazon, each product is only displayed through one listing page. You need to make this listing excellent enough to allow consumers to place an order immediately after reading it. How to make a high-quality Listing? You need:
a. Learn to upload Listing:
You can upload it directly in the seller’s backend or upload it through an inventory template. When uploading, your required fields include: SKU, product image, product title, product price, delivery method, five-element description, hidden keywords, product information, etc.;
b. Continuously optimize Listing:
Every part of your listing has room for optimization. Do the product images have a consistent style and showcase the different features and benefits of the product? Is the product title simple, clear and beautiful on both desktop and mobile devices? Does the five-element description correspond to the product picture one-to-one? These are all things you can work towards.
Step 3: Understand cross-border logistics
Cross-border logistics is different from domestic logistics. Your products will cross thousands of mountains and rivers through cross-border logistics, undergo thousands of twists and turns, and finally be delivered to overseas consumers. So how to do cross-border delivery?
a.Self-delivery/FBA:
Self-delivery refers to sending goods directly from China to consumers through third-party logistics. With FBA, you first store the goods in Amazon’s warehouse, and then Amazon helps you deliver them directly to consumers.
b. Join the more convenient FBA project:
There are also light and small logistics plans in FBA, European distribution network plans, multi-channel distribution, etc. These projects can make your logistics more convenient and cost-effective.
Step 4: Gather traffic to increase conversions
Maybe if you run Amazon for a period of time, you will find that there is insufficient traffic and unsatisfactory conversions. Advertising may have been running for a while, but there was no obvious increase in sales. what to do?
a. Diagnose whether it is a traffic or conversion problem:
Is it because the CTR is not high or the CVR is not high? The CTR is not high because your advertising is unscientific, and the ads are exposed but not clicked. The CVR is not high because there is a problem with the listing, and consumers click in but do not purchase.
b. Determine the solution:
If the CTR is not good, you need to combine advertising reports to optimize keywords, advertising budget and determine a more precise advertising plan. If it is a CVR problem, what you need to do is to optimize the Listing.
The fifth step is to comprehensively optimize operations based on background data
There are many data reports available to everyone in the Amazon seller backend, including sales reports, advertising reports and inventory reports. What do you think of these reports? How to scientifically use these data reports to help you analyze sales, monitor inventory scientifically and reasonably, and optimize on-site search advertising. These advanced skills need to be honed and your data sensitivity needs to be developed through repeated analyses.
Step 6: Build a brand and expand globally
Finally, the editor would like to say to all seller friends that the current era is no longer an era where channels are king, but an era where products are king. With the arrival of 5G, the world’s materials will be greatly enriched, information will be highly transparent, and time will become extremely precious. Whether your product can allow consumers to make the decision to place an order in a short period of time is related to your sales. In this era where products are the core and small but beautiful, you need to create products with design, quality and price as the core competitiveness, and add brand packaging and global layout. This is the only way for a novice to advance to a big seller. .