With the deep integration of the global economy, cross-border e-commerce has become the choice of more and more merchants. Pinduoduo, as the leading domestic e-commerce platform, has also followed the trend of the times and launched Pinduoduo International Store, providing a stage for overseas merchants to display and sell products. However, it is not easy to open an international store on Pinduoduo. Merchants need to meet certain qualification requirements and strictly abide by relevant regulations. This article will analyze in detail the qualifications and precautions for opening a Pinduoduo international store to help merchants better understand and prepare for the requirements for opening a store.
1. Qualification requirements for opening international stores on Pinduoduo
If you want to open an international store on Pinduoduo, merchants must first meet a series of qualification requirements. First of all, the store opening company must be located outside mainland China, including Hong Kong, Macao and Taiwan. The materials that merchants need to prepare include the registration certificate of the overseas enterprise, the identity document of the legal representative, and the identity document of the store manager. The preparation of these materials is the first step in opening a store and the basis for ensuring the legitimacy of the store.
In addition, Pinduoduo’s international stores mainly adopt a cross-border trade model, so the shipping location must be located outside mainland China or a domestic cross-border bonded warehouse. Merchants also need to choose the appropriate customs clearance method, such as direct supply bonded mode, BC direct mail mode or CC mail mode, and prepare relevant customs filing information and bonded warehouse information.
In terms of brand qualifications, Pinduoduo International Store requires that the brands operated by merchants must be free brands or authorized brands registered outside mainland China. Merchants need to provide the registration number and registration certificate of the overseas registered trademark, or the complete authorization link and purchase voucher.
2. Things to note when opening a Pinduoduo international store
In addition to meeting the qualification requirements, merchants also need to pay attention to the following points when opening a Pinduoduo international store. First of all, merchants must ensure that the qualification documents provided are true, complete, and valid. The trademark registration information must be true and valid, the store opening company and the trademark holder must be consistent, and the validity period of the authorization letter must not be less than three months.
Secondly, merchants need to update their qualifications in a timely manner during their operations. If the qualification expires, the merchant must update the document before it expires to ensure the normal operation of the store.
In addition, if the merchant’s trademark, holder, registrant address information or trademark validity period changes, it also needs to be updated on the platform and provide relevant change certification documents.
Finally, merchants need to pay attention to the platform’s re-inspection requirements. Pinduoduo will conduct routine or special re-inspections on store qualifications in accordance with management rules. If it is found during the re-inspection that the store’s qualifications are unqualified or do not meet the requirements, the platform will require the merchant to supplement or update the qualification certification documents within a limited period.
Pinduoduo International Store provides overseas merchants with a broad platform to display and sell products. When preparing to open a store, merchants need to fully understand and meet the qualification requirements of the platform and strictly abide by relevant regulations. Through the analysis of this article, I believe that merchants will have a clearer understanding of the qualifications and precautions for opening Pinduoduo international stores, laying a solid foundation for successfully entering Pinduoduo international stores.